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All Journal Relevance: Journal of Management and Business
Afan Nurcahyo
IAIN Surakarta
Economics, Econometrics & Finance

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Peran Digital Marketing dan Harga Kompetitif Terhadap Keputusan Berlangganan Indihome Afan Nurcahyo
Relevance: Journal of Management and Business Vol. 1 No. 1 (2018): RELEVANCE : Journal of Management and Business
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.442 KB) | DOI: 10.22515/relevance.v1i1.1270

Abstract

This study aim to determine the role of digital marketing and competitive price to buying decision IndiHome Fiber PT Telekomunikasi Indonesia, Tbk. Datel Wonogiri. Research data was obtained by spreading questionnaires using interval scale by using sample of 100 respondents. This research uses sampling with aksidental sampling method and using multiple linear regression analysis technique. Partial test results indicate that the digital marketing has a significant effect on buying decision, competitive price has a significant effect on buying decision. For simultaneous test, the result shows that variable of digital marketing and competitive price together have significant effect to buying decision. Keywords: digital marketing, competitive price and buying decision
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