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All Journal MANAJEMEN DEWANTARA Relevance: Journal of Management and Business GEMBIRA (Pengabdian Kepada Masyarakat) JCSE: Journal of Community Service and Empowerment
Titik Desi Harsoyo
Universitas Mercu Buana Yogyakarta
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JCSE: Journal of Community Service and Empowerment

 1 
Pelatihan Inovasi Produk Untuk Meningkatkan Daya Tarik Wisata Di Kampung Batik Tulis Giriloyo Di Yogyakarta Titik Desi Harsoyo; Kakanita Ari Puspitasari
JCSE: Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): JCSE April 2023
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v4i1.281

Abstract

This community service program is carried out in Kampung Batik Tulis Giriloyo, which is located in Bantul Regency, DIY Province. The purpose of this training is to assist partners in solving marketing problems. Prior to this training, the products offered at tourist site were hand-drawn batik cloth, apparel, scarves and pashmina. Product innovation training was chosen as a solution program to help partners solve marketing problems. This training program is expected to be useful for handmade batik craftsmen in Kampung Giriloyo to increase their knowledge and skills regarding product innovation, especially ecoprint techniques and making accessories from batik patchwork waste. This training is expected to provide additional skills for craftsmen regarding product innovation by utilizing materials available around them. The training was held from October to November 2022, at the paguyuban hall and was held in three stages: (1) socialization on product innovation, (2) training on making ecoprint, (3) training on making accessories from batik patchwork waste. The outputs resulting from this training are: (1) handmade batik craftsmen gain new knowledge about the importance of product innovation for business sustainability, (2) craftsmen gain additional skills in making ecoprints, (3) craftsmen gain additional skills in making various accessories made from handmade batik patchwork. The training is expected to be useful for craftsmen in Kampung Batik Tulis Giriloyo to increase the attractiveness of tourists visiting the location.
Pelatihan Pemasaran untuk Meningkatkan Daya Saing UMKM Gig’s Batik di Yogyakarta Titik Desi Harsoyo; Kakanita Ari Puspitasari; Nala Tri Kusuma
JCSE: Journal of Community Service and Empowerment Vol. 4 No. 2 (2023): JCSE Oktober 2023
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v4i2.691

Abstract

The Community Service Program is implemented at Gig's Batik, one of the MSMEs which produce batik in Yogyakarta. It is located in Kwarasan Village RT 08 RW 06, Nogotirto Village, Gamping District, Sleman Regency, Special Region of Yogyakarta. As a batik producer, Gig's Batik faces fierce competition in the batik market, especially the domestic market. In order to compete in the increasingly stringent batik industry, Gig's Batik must always strive to improve its business practices. One of the crucial aspects in the success of batik MSMEs businesses is marketing. Meanwhile, in the marketing aspect, there are many activities or elements that companies can improve to increase its competitiveness. Based on the situation analysis, it was found that the main problems in the marketing function faced by Gig's Batik lie in unattractive product labels and limited mastery of technology applications. A company must pay attention to labels because of their role as a medium for information about products, companies and logos. In the era of digital marketing, MSMEs must have the skills to use the latest technology applications and utilize them to advance their business. To help partners solve their problems, the service team held training on labeling and the application named CapCut. Training was held in August-September 2023 at the Gig's Batik showroom. The outputs resulting from this activity are: (1) more informative and attractive new product labels, (2) videos created with the CapCut application and used as an online promotional tool on Gig's Batik's social media. The training is expected to increase Gigs's Batik knowledge and skills regarding product labels and mastery of technology applications that can support marketing activities, and in turn, increasing their competitiveness in batik market.
Co-Authors Devit Ardi Kustanto Kakanita Ari Puspitasari Mia Elsa Manora Nala Tri Kusuma