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Journal : International Journal of Advanced Multidisciplinary

The Relationship Between Halal Labeling and Product Design on Consumer Purchase Interest (Marketing Management Literature Review) Amalina Maharani
International Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2022): International Journal of Advanced Multidisciplinary (July-September 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.538 KB) | DOI: 10.38035/ijam.v1i2.68

Abstract

This study aims to examine The Relationship between Halal Labeling and Product Design on Consumer Purchase Interest (marketing management literature review). In this study, researchers used descriptive qualitative methods and library research. By reviewing previous articles that are relevant to this research. The results of this study are: 1) Halal Labeling related to Consumer Purchase Interest, and 2) Product Design related to Consumer Purchase Interest.