International Journal of Advanced Multidisciplinary
Vol. 1 No. 2 (2022): International Journal of Advanced Multidisciplinary (July-September 2022)

The Relationship Between Halal Labeling and Product Design on Consumer Purchase Interest (Marketing Management Literature Review)

Amalina Maharani (Alumni of Economic and Business Faculty, Universitas Jambi)

Article Info

Publish Date
23 Sep 2022

Abstract

This study aims to examine The Relationship between Halal Labeling and Product Design on Consumer Purchase Interest (marketing management literature review). In this study, researchers used descriptive qualitative methods and library research. By reviewing previous articles that are relevant to this research. The results of this study are: 1) Halal Labeling related to Consumer Purchase Interest, and 2) Product Design related to Consumer Purchase Interest.

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Journal Info
International Journal of Advanced Multidisciplinary
Website

Abbrev

IJAM

Publisher

Green Publisher Indonesia

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...