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All Journal JTEV (Jurnal Teknik Elektro dan Vokasional Jurnal Komunikasi dan Pengabdian Masyarakat
Nina Lestari
Universitas Sangga Buana YPKP
Humanities Control & Systems Engineering Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Waste Management Design for Green Campus Nina Lestari
JTEV (Jurnal Teknik Elektro dan Vokasional) Vol 5, No 1.1 (2019): Edisi khusus prosiding FORTEI 2019
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.002 KB) | DOI: 10.24036/jtev.v5i1.1.106150

Abstract

Academic community activities on campus certainly produce various types of waste, especially paper, plastic bottles, batteries, and various other types of waste. 18% of all criteria Green Campus Criteria according to UI Greenmetric is waste management. Based on the criteria, the campus needs to be focused on the waste management system such as waste segregation, pre-recycling, recycling, organic waste management, and policies on waste management at the university governance to reduce the use of paper and plastic packaging. Technology can be used to improve waste management systems, preparation for recycling waste by crushing it before recycling, collection and transfer of waste to landfill, or organic waste composers around the campus. Various sensors and alarm systems are integrated into waste collection equipment and can be connected through the Internet of Things (IoT) system to be monitored by the authorities. Through the design of a technology-based waste management system, it is hoped that it can reduce waste production for the environment and can increase Green Campus rank which certainly provides positive benefits for the environment, the academic community, and society
UTILIZATION OF MSME DIGITAL MARKETING STRATEGIES ON INSTAGRAM DESCRIPTIVE QUALITATIVE ANALYSIS @DENISA_SPREI Alin Yulianti; Pupi Indriati Zaelani; Ketut Abimanyu Munastha; Nina Lestari; Ahmad Muzakki
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA: Jurnal Komunikasi Dan Pengabdian Masyarakat
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.225

Abstract

This study aims to analyze the digital marketing strategies employed by micro, small, and medium enterprises (MSMEs) on Instagram, specifically focusing on the @denisa_sprei account. The research employs a descriptive qualitative approach, utilizing data collected through direct observations of the Instagram account, semi-structured interviews with the account owner, and analysis of Instagram features and performance metrics. The primary objectives are to identify the key strategies used for enhancing brand visibility, engaging with customers, and boosting sales through Instagram. The findings reveal that @denisa_sprei effectively employs several strategies to maximize its digital marketing efforts. The use of visually appealing content, including high-quality images and engaging videos, plays a crucial role in attracting customer attention and building brand identity. Active interaction with followers through comments and direct messages (DMs) strengthens customer relationships and improves loyalty while leveraging Instagram features such as Instagram Stories, Instagram Reels, and Instagram Shopping enhances customer convenience and facilitates the purchasing process. Additionally, Instagram Insights is utilized to track performance and adjust strategies based on follower preferences and engagement metrics. Overall, the study concludes that Instagram serves as a powerful marketing tool for MSMEs, providing significant benefits in terms of brand visibility, customer engagement, and sales growth. These insights offer valuable guidance for other MSMEs seeking to optimize their social media marketing strategies.
Co-Authors Ahmad Muzakki Alin Yulianti Ketut Abimanyu Munastha Pupi Indriati Zaelani