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All Journal Jurnal Ilmu Manajemen Advantage Innovation Business Management and Accounting Journal International Journal of Accounting and Management Research (IJAMR)
Nawangsih Nawangsih
Institut Teknologi dan Bisnis Widya Gama Lumajang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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 1 
Building Tourism With the Community: A Study of Local Participation Building a Tourism Village Based on Value Co Creation Nawangsih Nawangsih
Innovation Business Management and Accounting Journal Vol. 1 No. 3 (2022): July - September
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.368 KB) | DOI: 10.56070/ibmaj.v1i3.12

Abstract

The concept of value co ceation emphasizes the different value aspects created by tourism actors (local communities) and tourists, which are carried out together to develop or provide added value to tourist villages a form of local community participation in building a value co-creation-based tourism village. Qualitative research methodology, using the literat-review method of several journals relevant to the theme of research conducted by both national journals. The results study indicate several factors to identify the potential /opportunities for the formation of a tourist village, including tourist attractions, natural resources, tourism support facilities, preservation of traditional arts, religion, facilities and infrastructure, accommodation and hospitality as well as adjustment of new rules by following strict health protocols following the principles of Cleanliness, Health, Safety and Environmental Sustainability. While the challenges/problems of forming a tourist village consist of limited knowledge and information, low quality of human resources, limited knowledge of destination management, conflicts of interest and hegemony of power, lack of public awareness, limited access to tourist destinations, limited facilities, and infrastructure, the level of community participation is still low, collaboration or synergy with various parties is still low.
Contribution of Creative Entrepreneurs in Supporting Village Development Strategies Based on The Potential of Local Products Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.866

Abstract

developing tourist villages and to identify the potential of local products as opportunities for creative economy. The type of research conducted is qualitative by using a case study approach. The research location was in the Semeru Bamboo Belt Workshop in Sumbermujur Village, Candipuro District, Lumajang Regency. The research informants consisted of: Semeru Belt Workshop Management, Business Actors, Consumers and the Community. The results of research conducted indicate that the contribution of creative entrepreneurs in supporting the development of tourism villages with products that they have is quite large, given the creative industry products produced are obtained by utilizing the considerable natural resource potential, namely handicraft products made from bamboo, which are in the region, although the types of products produced are still limited, due to the limited knowledge and skills possessed by these business actors. The potential of local products developed in Sumbermujur village is quite diverse. This is very useful in supporting tourism activities carried out, among others: excellence of agricultural products, which are processed into various kinds of culinary specialties with superior recipe bamboo shoots, bamboo batik crafts, and currently the ones that superior is bamboo crafts.
Building Tourism With the Community: A Study of Local Participation Building a Tourism Village Based on Value Co Creation Nawangsih Nawangsih
Innovation Business Management and Accounting Journal Vol. 1 No. 3 (2022): July - September
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v1i3.12

Abstract

The concept of value co ceation emphasizes the different value aspects created by tourism actors (local communities) and tourists, which are carried out together to develop or provide added value to tourist villages a form of local community participation in building a value co-creation-based tourism village. Qualitative research methodology, using the literat-review method of several journals relevant to the theme of research conducted by both national journals. The results study indicate several factors to identify the potential /opportunities for the formation of a tourist village, including tourist attractions, natural resources, tourism support facilities, preservation of traditional arts, religion, facilities and infrastructure, accommodation and hospitality as well as adjustment of new rules by following strict health protocols following the principles of Cleanliness, Health, Safety and Environmental Sustainability. While the challenges/problems of forming a tourist village consist of limited knowledge and information, low quality of human resources, limited knowledge of destination management, conflicts of interest and hegemony of power, lack of public awareness, limited access to tourist destinations, limited facilities, and infrastructure, the level of community participation is still low, collaboration or synergy with various parties is still low.
Creating Customer Loyalty Based on Brand Image, Service Quality, Learning Quality, by Mediation of Customer Trust in Purwacaraka Music Studio Ayu Nareswari; Nawangsih Nawangsih; Rendra Wirawan
Innovation Business Management and Accounting Journal Vol. 2 No. 2 (2023): April - June
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i2.44

Abstract

The purpose of this research is to understand what contributes to customer loyalty, such as brand image, quality of service, and quality of learning. The analytical method to be used in this study is quantitative analysis using the Smart PLS (Partial Least Squares) method. The Smart PLS method is an appropriate method for examining the relationship between complex construct variables and for understanding the mediating effect between these variables. We will analyze the relationship between brand image, service quality, learning quality, customer trust and customer loyalty at Purwa Caraka Music Studio using data collected through a survey of active customers. The sample used was 200 people. The results showed that customer trust proved to play a mediating role in creating customer loyalty based on brand image, service quality, and learning quality. However, these results have not been explored further in the past, and can be used as a performance evaluation for other Purwa Caraka Music Studio Branches and studies for future marketing strategy programs.
Analysis of the Millennial Generation's Perspective Becoming Young Entrepreneurs during the Covid-19 Pandemic Nawangsih Nawangsih; Hassan Touati
International Journal of Accounting and Management Research Vol. 4 No. 2 (2023): September
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/ijamr.v3i1.873

Abstract

Previous research related to millennials who are interested in becoming young entrepreneurs, can be an interesting study, especially during the covid 19 pandemic. The research objectives are: 1. To find out the millennial generation's perspective on young entrepreneurs, 2. To identify the factors that influence the millennial generation to be young entrepreneurs and 3. To find out the form of productive economic business opportunities created by the millennial generations. This research is a qualitative type using a literature study approach. Scientific reference sources are taken from various sources that are relevant to the theme of the research carried out as well as from various reference books as a reference for the theory taken. The results showed that the millennial generation's perspective on young entrepreneurs during the current covid 19 pandemic, responded very positively, where the millennial generation who updated digital technology, and made technology a part of their lives, felt they had a greater opportunity to become a young entrepreneur.
Co-Authors Ayu Nareswari Hassan Touati Rendra Wirawan