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All Journal Proceeding of The International Conference on Economics and Business Journal of Fundamental Management (JFM)
Sonny Indrajaya
Mercu Buana University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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SOCIAL MEDIA EFFECTS MAKE POPULAR NEW TRAVEL DESTINATIONS: COUNTRY ABOVE CLOUDS Sonny Indrajaya
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1030.356 KB) | DOI: 10.55606/iceb.v1i2.125

Abstract

Tourism is a travel activity carried out temporarily from the original residence to the destination area with the reason not to settle or make a living but only to fulfill curiosity, spend leisure or holiday and other destinations. One of the new tourism destinations that has a natural charm as if we are standing on a bumpy cloud. This new tourism destination is named after the country above the clouds located in Lebak Regency, Banten, Indonesia. The results of this study the role of social media marketing can introduce and popularize the country's tourism above the clouds located in the district of Lebak, Lebak and can affect the image of tourists about the quality of the destination and can also provide satisfaction and loyalty to tourists.
Pengaruh Persepsi Harga, Promosi, Dan Keamanan Terhadap Keputusan Penggunaan Canva Pada Mahasiswa Di Jakarta Anisa Nur Afnisari; Sonny Indrajaya
Journal of Fundamental Management (JFM) Vol 1, No 3 (2021): NOVEMBER 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v1i3.17478

Abstract

The purpose of this study is to discuss the factors that influence the decision to purchase Paid Features on the Canva Application. The independent variables obtained from the results of the preliminary survey are Perceptions of Price, Promotion, and Security. While the dependent variable to be obtained is the Purchase Decision. Methods of data analysis using Variance Based Structural Equation Modeling Partial Least Square (PLS) and Statistical Product andService Solutions (SPSS). The sample that will be used in this study are students who live in the DKI Jakarta area as many as 200 respondents. The sampling technique used is the Stuctural Equation Model (SEM). By using a quantitative descriptive approach. The results of this study indicate that Price Perception has a significant positive effect on purchasing decisions, Promotion has a significant positive effect on purchasing decisions and Security has a significant positive effect on purchasing decisions. 
Co-Authors Anisa Nur Afnisari