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This Author published in this journals
All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Eduvest - Journal of Universal Studies
Adi Nugroho
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pancasila, Indonesia
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Pencapaian Kinerja Pemasaran pada Usaha Batik di Pekalongan Laili Savitri Noor; Fatima Tuzzahara Alkaf; Adi Nugroho
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to analyze the marketing of the batik business in Pekalongan. The method utilized is descriptive and verification methods with a quantitative research approach. A sample of 41 respondents participated in this study. The data analysis is descriptive, verification analysis, path analysis method, and path coefficient. This study aims to examine the relationship between relational marketing and strategic innovation on marketing performance with this data analysis. The study results show no significant correlation between marketing relationship to innovation strategy and strategic innovation to marketing performance. In addition, this study also discusses the direct and indirect effects on the model.
Implementation Of A Multi-Airport System For Airports In The New Capital City Of Indonesia Adi Nugroho; Bayu Arsan; Zannah Astaria Dhika
Eduvest - Journal of Universal Studies Vol. 2 No. 10 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3700.331 KB) | DOI: 10.59188/eduvest.v2i10.624

Abstract

The development plan for the Capital City of Indonesia on Kalimantan Island requires support from various aspects, such as the economy, government, and transportation. Recognizing the potential for economic and trade development accompanied by the heavy traffic in the IKN area, it needs to be in line with adequate accessibility. The existing airports on Kalimantan Island, especially in East Kalimantan, have the potential to meet the demands of the community in the future. This paper aims to analyze the possibility of existing airports around the new Capital City of Indonesia (IKN) area to be used as a Multi-Airports System to support the successful transfer of Capital City of Indonesia.
Co-Authors Bayu Arsan Fatima Tuzzahara Alkaf Laili Savitri Noor Zannah Astaria Dhika