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All Journal PROFIT : Jurnal Administrasi Bisnis Journal Publicuho
Onni Meirezaldi
Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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TELAAH ALTERNATIF MODEL MOTIVASI UNTUK MENINGKATKAN KINERJA PERUSAHAAN Onni Meirezaldi
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 1 No. 1 (2007): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (931.402 KB)

Abstract

In order to developing human resource to improve of company performance, expanding some motivation model based on by former motivation theories. There are two big groups of motivation theory, which is content theory assuming that internal factor of individual will give energy to sustain process theory and behavior assuming that behavior represents result of individual decision- making processes. Reaching company performance which is maximal to be needed the understanding of the motivation models so that can be made by direction to motivate employees.Keywords: Motivation, Performance, QWL
PROGRAMMATIC ADVERTISING: Evolution, Efficacy, and Ethical Implications In The Digital Age Onni Meirezaldi
Journal Publicuho Vol. 6 No. 3 (2023): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i3.240

Abstract

The digital landscape has witnessed significant transformations over the past few decades, with programmatic advertising emerging as a pivotal force reshaping the world of brand communication. This article delves deep into the evolution of online advertising, highlighting the inefficiencies of traditional digital ad-buying methods that paved the way for the algorithmic and data-driven paradigm of programmatic advertising. While offering advantages like precision targeting, automation, scalability, and real-time analytics, programmatic advertising has challenges, especially concerning data privacy, regional nuances, and ethical considerations. Through a lens of global and regional case studies, the article underscores the intricate dynamics and cultural sensitivities crucial for successful campaigns. As we stand at the cusp of technological advancements, integrating Artificial Intelligence, Augmented Reality, and 5G into the programmatic ecosystem promises further evolution. The article concludes with robust recommendations for researchers, emphasizing the importance of interdisciplinary studies, ethical considerations, and the need for continuous adaptation in this ever-evolving digital world.
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