Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Islamic and Muhammadiyah Studies
Mochammad Naufal Achsan
Universitas Muhammadiyah Sidoarjo
Religion Humanities Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Islamic and Muhammadiyah Studies

 1 
The Influence of Price, Product Quality and Promotion on Purchase Decisions on the Shopee Marketplace (Case Study on Students of Muhammadiyah University of Sidoarjo) Mochammad Naufal Achsan; Detak Prapanca
Journal of Islamic and Muhammadiyah Studies Vol 4 (2023): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.05 KB) | DOI: 10.21070/jims.v4i0.1582

Abstract

This study aims to determine the effect of Price, Product Quality, and Promotion on Purchase Decisions. This study uses a quantitative approach. Sampling in the study used a accidental sampling technique, with a total of 100 respondents from marketplace Shopee at Muhammadiyah University of Sidoarjo students. Data collection techniques using questionnaires distributed through angket. The data analysis technique in this study used multiple linear regression analysis. Data processing in this study used the SPSS 26 (Statistical Program For the Social Sciences) software program.
Co-Authors Detak Prapanca