Journal of Islamic and Muhammadiyah Studies
Vol 4 (2023): February

The Influence of Price, Product Quality and Promotion on Purchase Decisions on the Shopee Marketplace (Case Study on Students of Muhammadiyah University of Sidoarjo)

Mochammad Naufal Achsan (Universitas Muhammadiyah Sidoarjo)
Detak Prapanca (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
27 Feb 2023

Abstract

This study aims to determine the effect of Price, Product Quality, and Promotion on Purchase Decisions. This study uses a quantitative approach. Sampling in the study used a accidental sampling technique, with a total of 100 respondents from marketplace Shopee at Muhammadiyah University of Sidoarjo students. Data collection techniques using questionnaires distributed through angket. The data analysis technique in this study used multiple linear regression analysis. Data processing in this study used the SPSS 26 (Statistical Program For the Social Sciences) software program.

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Journal Info
Journal of Islamic and Muhammadiyah Studies
Website

Abbrev

jims

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Religion Humanities Education

Description

Focus in this journal is discusses the fields of study of al-Islam and Muhammadiyah for researchers, teachers, students and others. Scope of this journal is: 1) study of al-islam 2) study of ...