Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains)
Farah Nabilla Azhar
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Experiential Marketing dan Emotional Branding Terhadap Loyalitas Pelanggan Melalui kepuasan Konsumen Starbucks di Surabaya Farah Nabilla Azhar; Lia Nirawati
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.445

Abstract

This study aims to explain the effect of experiential marketing and emotional branding on customer loyalty at Starbucks Coffee Surabaya. This research collection technique uses an interview system and produces 240 samples with the criteria of Surabaya residents who have bought Starbucks Coffee at least once. This type of research is explanatory research. This data analysis technique uses SPSS. The results of the Sobel test state that the effect of mediation or intervention between marketing experience on customer loyalty through satisfaction, and the effect of mediation or intervention between emotional branding on customer loyalty through satisfaction.
Co-Authors Lia Nirawati