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All Journal Bisma: Jurnal Bisnis dan Manajemen
Ika Rachmawati
Akademi Komunitas Negeri Putra Sang Fajar, Blitar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA Anna Widayani; Ika Rachmawati; Rani Arifah Normawati; Nunuk Latifah
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i2.29390

Abstract

Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT
Co-Authors Anna Widayani Normawati, Rani Arifah Nunuk Latifah