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All Journal Ecopreneur.12 Ecopreneur IQTISHADequity jurnal MANAJEMEN
Rezki Aulia Pramudita
Universitas Maarif Hasyim Latif, Sidoarjo
Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS IKLAN, PERSEPSI HARGA, PELAYANAN PENJUALAN, DAN KONSISTENSI KONSUMEN TERHADAP PEMBELIAN HONDA Sely Maulana Azaria; Rezki Aulia Pramudita
IQTISHADequity jurnal MANAJEMEN Vol 4, No 1 (2021): Desember 2021
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.449 KB) | DOI: 10.51804/iej.v4i1.1586

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Iklan, Persepsi Harga, Pelayanan Penjualan, dan Konsistensi Konsumen Terhadap Pembelian Motor Honda. Penelitian ini dilakukan terhadap mahasiswa Fakultas Ekonomi dan Bisnis program studi Manajemen di Universitas Maarif Hasyim Latif Sidoarjo dengan populasi sebesar 100 orang. Metode pengambilan sampel melalui sampling jenuh yang artinya seluruh mahasiswa dijadikan sampel, yang menggunakan sepeda motor Honda sebesar 34 orang. Teknik analisis yang digunakan adalah Analisis Regresi Linier Berganda dengan menggunakan aplikasi SPSS versi 20.Menurut hasil analisis data yang diterima bahwa semua variabel yang diteliti memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Ini dibuktikan dengan variabel hubungan iklan mempunyai nilai t hitung sebesar 2,765 > t tabel 2,4523. Sehingga Ha diterima. Variabel persepsi harga mempunyai nilai t hitung sebesar 4,402 > t tabel 2,4523. Sehingga Ha diterima. Variabel pelayanan purna jual memiliki nilai t hitung sebesar 4,434 > t tabel 2,4523. Sehingga Ha diterima. Variabel konsistensi konsumen memiliki nilai t hitung sebesar 6,709 > t tabel 2,4523. Sehingga Ha diterima. nilai f hitung sebesar 11,807 lebih besar dari f tabel sebesar 2,69. Hal ini menyatakan bahwa ada pengaruh yang positif antara hubungan iklan, persepsi harga, pelayanan purna jual, dan konsistensi konsumen secara bersama sama terhadap keputusan pembelian. Nilai koefisien determinasi (R2) sebesar 0,620 yang artinya bahwa keempat variabel independen mempunyai pengaruh terhadap variabel keputusan pembelian sebesar 62%.
THE INFLUENCE OF PACKAGING, VARIATION, AND PRICE PERCEPTION ON THE PURCHASE DECISION OF TRADITIONAL MEDICINE Ratna Ekasari; Rika Putri Setianingrum; Rezki Aulia Pramudita
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2032

Abstract

Traditional medicine is a conventional concoction of drinks because herbal medicine has been known for generations since the time of our ancestors before knowledge related to modern medicine entered. The impact of progress and intense competition, this study aims to analyze the effect of packaging, variety, and price on purchasing decisions of Jammu Biola Herbal in Sidoarjo Regency. The variables used are packaging (X1), type (X2), price (X3), and purchase decision (Y). This research uses quantitative methods. The data collection method used in this research is the questionnaire method. The data analysis method used is multiple linear regression analysis.
THE INFLUENCE OF PACKAGING, VARIATION, AND PRICE PERCEPTION ON THE PURCHASE DECISION OF TRADITIONAL MEDICINE Ratna Ekasari; Rika Putri Setianingrum; Rezki Aulia Pramudita
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2032

Abstract

Traditional medicine is a conventional concoction of drinks because herbal medicine has been known for generations since the time of our ancestors before knowledge related to modern medicine entered. The impact of progress and intense competition, this study aims to analyze the effect of packaging, variety, and price on purchasing decisions of Jammu Biola Herbal in Sidoarjo Regency. The variables used are packaging (X1), type (X2), price (X3), and purchase decision (Y). This research uses quantitative methods. The data collection method used in this research is the questionnaire method. The data analysis method used is multiple linear regression analysis.
The Influence Of Product Quality, Entrepreneurship Orientation, And Product Innovation On Competitive Advantage In Ams Aq-uascape Sidoarjo Rezki Aulia Pramudita; Bella Sinta Martian Ardi
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11889

Abstract

This study aims to prove and analyze the effect of product quality, entrepreneurial orientation, and product innovation on the competitive advantage at AMS Aquascape Sidoarjo. They are using quantitative research methods with multiple linear regression analysis techniques. The number of samples is 100 questionnaires using the Accidental Sampling method, a coincidental sampling technique. The results of the study partially show that product quality and entrepreneurial orientation have a positive and insignificant effect on competitive advantage. While product innovation has a positive and significant impact on competitive advantage
Co-Authors Bella Sinta Martian Ardi Ratna Ekasari Rika Putri Setianingrum Sely Maulana Azaria