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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo J-MACC : Journal of Management and Accounting JURNAL EKONOMI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Pengabdian Masyarakat: BAKTI KITA Fokus Abdimas
Damayanti Damayanti
Universitas YPPI Rembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Fokus Abdimas

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PEMASARAN DAN PENGEMBANGAN OBJEK KAWASAN WISATA BALONGAN REMBANG MELALUI DESTINATION BRANDING Rikah Rikah; Damayanti Damayanti; Ari Susanti
Fokus ABDIMAS Vol 2, No 1: OKTOBER 2023
Publisher : STIE Pelita Nusantara

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Abstract

This community service program is carried out in the Balongan Kragan beach area in Rembang Regency. One of the problems or weaknesses faced by Partners is the low level of knowledge about marketing management and the limited application of marketing management in developing tourist attractions. So the team formulated a program to develop the Balongan beach tourist area through destination branding. Holding marketing management training, one of which is discussion and mentoring for partners, namely managers of the Balongan Beach tourist area. The material provided in tourism marketing and development training includes: 1) Marketing Management, 2) Destination Branding of Tourist Attractions, 3) Advertising communication strategies and 4) Creative Strategies in Tourist Attraction Development. It is hoped that this service activity can increase the economic value of the Balongan beach area. Keyword: marketing, development, tourism, and destination branding.
PENGEMBANGAN USAHA MELALUI PENINGKATAN STRATEGI PEMASARAN PADA UMKM KRUPUK RAMBAK BAWANG TUMBAR Damayanti Damayanti; Muhammad Asrori; Susanti Dwi Ilhami; Nisa Atul Mabruroh; Rossa Salsabila Hayya Mahiza
Fokus ABDIMAS Vol 2, No 1: OKTOBER 2023
Publisher : STIE Pelita Nusantara

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MSMEs Krupuk Rambak Bawang Tumbar has an address in Soditan Village, RT.01/ RW.02, Lasem District, Rembang Regency, Central Java. MSMEs Krupuk Rambak Bawang Tumbar is one of the MSMEs in Rembang engaged in food production. The problems faced by Partners are: 1). Erratic weather makes crackers unable to be dried, 2). The product is not yet known by the wider community, 3). Unattractive packaging, 4). Many consumers do not know their location, 5). Lack of variations in the shape of MSMEs Krupuk Rambak Bawang Tumbar product. The service team carried out several programs including: 1). Making a Google Map, 2). Facebook Account Creation, 3). Sticker Making, 4). Making notes and stamps, 5). Making Directions, and 6). Product marketing with another variant in the form of raw crackers. Through this community service activity, it is hoped that MSMEs will be able to compete, increase sales, income and welfare of MSME owners. Keyword: Business Development, MSMEs and Marketing Strategy
Co-Authors Agus Setiawan Aizah Meilawati Anis Arifa Ariyanti Ari Susanti Dewi Suci Wahyuni Dini Octaviani Erica Mudiyana Faisal Abas Hariyanto Hariyanto Hikmatun Nazilah Intan Adi Irana Muhammad Asrori Muhammad Farhan Nuddin Nisa Atul Mabruroh Rikah Rikah Rossa Salsabila Hayya Mahiza Susanti Dwi Ilhami Tia Nur Faridah Zainun Muttaqien