Fokus Abdimas
Vol 2, No 1: OKTOBER 2023

PENGEMBANGAN USAHA MELALUI PENINGKATAN STRATEGI PEMASARAN PADA UMKM KRUPUK RAMBAK BAWANG TUMBAR

Damayanti Damayanti (Universitas YPPI Rembang)
Muhammad Asrori (Politeknik Negeri Semarang)
Susanti Dwi Ilhami (Universitas YPPI Rembang)
Nisa Atul Mabruroh (Universitas YPPI Rembang)
Rossa Salsabila Hayya Mahiza (Universitas YPPI Rembang)



Article Info

Publish Date
12 Oct 2023

Abstract

MSMEs Krupuk Rambak Bawang Tumbar has an address in Soditan Village, RT.01/ RW.02, Lasem District, Rembang Regency, Central Java. MSMEs Krupuk Rambak Bawang Tumbar is one of the MSMEs in Rembang engaged in food production. The problems faced by Partners are: 1). Erratic weather makes crackers unable to be dried, 2). The product is not yet known by the wider community, 3). Unattractive packaging, 4). Many consumers do not know their location, 5). Lack of variations in the shape of MSMEs Krupuk Rambak Bawang Tumbar product. The service team carried out several programs including: 1). Making a Google Map, 2). Facebook Account Creation, 3). Sticker Making, 4). Making notes and stamps, 5). Making Directions, and 6). Product marketing with another variant in the form of raw crackers. Through this community service activity, it is hoped that MSMEs will be able to compete, increase sales, income and welfare of MSME owners. Keyword: Business Development, MSMEs and Marketing Strategy

Copyrights © 2023






Journal Info

Abbrev

abdimas

Publisher

Subject

Economics, Econometrics & Finance

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara mempunyai ruang lingkup pada bidang Akuntansi dan Manajemen yang berfokus pada: Pengentasan kemiskinan berbasis sumber daya lokal Pengelolaan wilayah pedesaan berkearifan lokal ...