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All Journal Edumaspul: Jurnal Pendidikan Journal Of Communication Education Jurnal Bisnis Manajemen dan Akuntansi
Yeni Firmawati
UNIVERSITAS INSAN PEMBANGUNAN INDONESIA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TINTA CETAK KEMASAN PADA PT SAKATA INX INDONESIA DI TANGERANG Yeni Firmawati; Santa Lusianna Sitorus
Journal Of Communication Education Vol 16, No 2 (2022): JOCE IP
Publisher : Universitas Insan Pembangunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce-ip.v16i2.271

Abstract

ABSTRAKPenelitian yang dilaksanan di PT Sakata Inx Indonesia bertujuan untuk mengetahui sejauh mana pengaruh komunikasi pemasaran dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian tinta cetak kemasan di PT Sakata Inx Indonesia.Hasil yang didapat berdasarkan hasil uji regresi berganda yaitu : Komunikasi Pemasaran dan Kualitas Produk secara semultan dapat mempengaruhi Keputusan Pembelian pelanggan produk tinta cetak kemasan PT Sakata Ink Indonesia. Hal ini dapat dilihat dari hasil uji regresi berganda bahwa f hitung lebih besar dibandingkan dengan f table, artinya terdapat pengaruh Komunikasi Pemasaran dan Kualitas Produk secara simultan mempengaruhi Keputusan Pembelian pelanggan produk tinta cetak kemasan PT Sakata Ink Indonesia. Sehingga dapat dijelaskan apabila PT Sakata Ink Indonesia melaksanakan secara bersama Komunikasi Pemasaran dan Kualitas Produk dengan baik, maka ini akan dapat mempengaruhi peningkatan Keputusan Pembelian pelanggan produk tinta cetak kemasan dan begitu pula apabila terjadi sebaliknya. Dari hasil analisis statistic deskriptif bahwa komunikasi pemasaran, kulaitas produk dan keputusan pembelian produk tinta cetak kemasan PT Sakata Ink Indonesia sudah berkualifikasi cukup baik.Kata Kunci: Komunikasi Pemasaran,Kualitas Produk, Keputusan Pembelia
The Role of Accounting Information Systems in the Industrial Revolution 4.0 Era Erni Taruli Pebrina; Dewiana Novitasari; Sukriyah Sukriyah; Yeni Firmawati; Nurul Dwi Tsoraya
Edumaspul: Jurnal Pendidikan Vol 6 No 2 (2022): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.492 KB) | DOI: 10.33487/edumaspul.v6i2.4571

Abstract

The purpose of this research study is to provide a solution so that the role of accountants continues to exist in the era of the industrial revolution 4.0 by starting to learn computer programming so that they can adapt to existing changes. This study report used a descriptive qualitative method with data collection from articles on google or internet browsing. Because in recent years there have been various technological breakthroughs that produce new value in human life through the form of artificial intelligence. Business circles call this the core of the 4.0 industrial revolution. This condition has an impact on the role of humans, especially the accounting profession which will be replaced by the role of robots.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Produk Ayam Broiler Di PT. Mitra Peternakan Unggas Unit Pandeglang) Yeni Firmawati
JUBISMA Vol 4 No 1 (2022): JURNAL BISNIS MANAJEMEN DAN AKUNTANSI
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v4i1.60

Abstract

ABSTRACT Broiler Chicken Farms have very good prospects for development, both on a large and small scale. Broilers are the only poultry that have an important role because they produce meat that provides the availability of animal protein, the manure can be used as organic fertilizer and the feathers can be used as industrial materials. One of the companies engaged in the field, especially Broiler Chicken is PT.Mitra Poultry Farm. PT. Mitra Poultry Farm, which is located in the Cigadung Indah Complex Block C/21 RT/RW 03/05, Cigadung Village, Karang Tanjung District, Pandeglang Regency, Banten. To be able to compete in this broiler farming business, the company must improve product quality and good service quality in order to create customer purchasing decisions for broiler chickens optimally so that it will have an impact on customer satisfaction of broiler chicken products at PT Mitra Peternakan Poultry Unit Pandeglang. Based on this, this research raises the title "INFLUENCE OF PRODUCT QUALITY AND PAYMENT QUALITY ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLES". Based on the research that has been carried out, the results obtained are that product quality has a positive and significant effect on customer satisfaction through purchasing decisions for broiler chicken products from PT, Mitra Poultry Farming Unit Pandeglang. This means that product quality and service quality indirectly affect customer satisfaction through the decision to purchase broiler chicken products from PT. Mitra Pandeglang Poultry Farm. Keywords: Product Quality, Service Quality, Customer Satisfaction, Customer Purchase Decisions
Co-Authors Dewiana Novitasari Erni Taruli Pebrina Nurul Dwi Tsoraya Santa Lusianna Sitorus Sukriyah Sukriyah