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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM
Fathor Rosi
Sekolah Tinggi Agama Islam Nurul Huda
Education

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Quality Service as A Strategy for Improving School Competitive Advantage Fathor Rosi; Hefniy Hefniy; Faizatul Widat; Siti Aisyah; Siti Munaamma
JURNAL AL-TANZIM Vol 6, No 2 (2022)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.621 KB) | DOI: 10.33650/al-tanzim.v6i2.3300

Abstract

This paper aims to find out about increasing the competitive advantage of schools through optimizing service quality at RA Perwanida 2 Probolinggo. A qualitative method with a case study approach is used to understand the research objectives. Data collection techniques used are interviews, observation, and documentation. The data analysis used is theme analysis, which focuses on essential issues in understanding the case's complexity. The results of the study show that increasing the competitive advantage of schools through optimizing service quality is carried out through; transformative principal leadership, analyzing student service needs, building a quality culture consisting of several stages; 1) formulate standards of attitude and behavior of school residents; 2) formulate service standards; and 3) motivating school members, conducting regular in-service training, and providing rewards and punishments. This research has implications for the importance of service quality for schools to build public trust so that people will believe in the quality provided by schools.
Co-Authors Faizatul Widat Hefniy, Hefniy Siti Aisyah Siti Munaamma