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All Journal Environmental and Toxicology Management (ETM)
Nour Salah Abdeljawad
School of Management and Organizational Science, Faculty of Economic Science, Hungarian University of Agriculture and Life Science, Guba Sandor Utca 40, Kaposvar, 7400, Hungary
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Environmental Science Public Health

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Concept of green marketing in environment conservation: A Literature review Peter Onyonje Osiako; Edza Aria Wikurendra; Nour Salah Abdeljawad
Environmental and Toxicology Management Vol. 2 No. 2 (2022): Environmental flows and natural resources management
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.194 KB) | DOI: 10.33086/etm.v2i2.3335

Abstract

The concept of green marketing mix is as well as the conventional marketing mix refers to the satisfaction of customer needs, wants, and desires related to the maintenance and preservation of the environment. Consumers interest in environmental care creates opportunities for companies to apply green marketing and to increase sales. Green marketing becomes an alternative strategy helps the company's image, adds value to the company's business, even consumers demand green choices and will to pay higher prices. The marketing strategy includes the company's external and internal factors. The marketing mix strategy is the basic idea and generic function of marketing which consists of product, price, place, and promotion elements to shape the occurrence of sales. Developing the concept of green marketing mix (green marketing mix) is inseparable from the traditional 4P concepts (product, price, place, promotion), except a number of additional component are closely related to the intent of green marketing itself and other very influential things. The implementation of a green marketing strategy requires a fundamental, comprehensive and integrated approach in all functional aspects of marketing, including the overall marketing mix, such as product design, pricing, location and promotion.
Co-Authors Edza Aria Wikurendra Peter Onyonje Osiako