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Pengaruh Brand Ambassador, Iklan dan Brand Awareness Terhadap Minat Beli di Tokopedia (Studi Kasus pada Mahasiswa STIE GICI Depok) Agustini Agustini; Rizal Bakti; Anisa Olinfia
Jurnal Kewarganegaraan Vol 6 No 2 (2022): September 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.209 KB) | DOI: 10.31316/jk.v6i2.3606

Abstract

AbstrakPerkembangan online commerce menjadi fenomena dalam perekonomian sebuah negara yang diharapkan dapat memberikan dampak positif pemerataan kesejahteraan ekonomi di Indonesia. secara digital apalagi ketika pandemi covid-19 terjadi, tren belanja online menjadi pilihan nyata. Model penganalisis yang digunakan adalah analisis regresi linier. multipleSample selection dilakukan dengan cara accidental sampling Dan responden sampel ini berjumlah 75, menggunakan multiple regression analysis Hasil uji regresi regression menunjukkan bahwa 52,5% dari minat beli dapat diekstrifrifkan oleh brand ambassador, advertising dan brand awareness dimana sebanyak 47,5% sisanya dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Sedangkan hasil uji F menunjukkan secara bersamaan brand ambassador, advertising, dan brand awareness secara serentak secara positif dan signifikan mempengaruhi minat beli dengan hasil analisis nilai Fcalculate (27.660) > Ftabel (2,73). Hasil uji T menunjukkan bahwa variabel brand ambassador menunjukkan hasil Thitung analyisis (0.089) kemudian brand ambassador variabel parsial tidak berpengaruh positif dan signifikan terhadap minat Variabel iklan merupakan efek positif dan signifikan terhadap minat membeli bersama Thitung (2.438) dan Thitung (6.041) brand awareness yang sebagian berpengaruh positif dan signifikan terhadap minat pembelian di tokopedia pada siswagici Depok. AbstractThe development of online commerce becomes a phenomenon in the economy a country that is expected to give a positive impact equitable distribution of economic welfare in Indonesia. digitally especially when the pandemic covid-19 happen, the trend of online shopping to be a real option. Model an analyzer used are linear regression analysis. multipleSample selection is done by means of accidental sampling And these sample respondents were 75, using multiple regression analysis Regression test results show that 52,5% of buying interest can be expalined by brand ambassador, advertising and brand awareness where as the remaining 47,5% is explained by other factors not researched in this study. While the F test result show the simultaneously the brand ambassador,advertising,and brand awareness simultaneously positively and significantly affect the buying interest with the result of the analysis of the value of Fcalculate (27,660) > Ftabel (2,73). T test result shows that the brand ambassador variable shows the results of Thitung analyisis (0,089) then a partial variable brand ambassador has no positive and significant effect on the interest The variable advertising is a positive and significant effect on the interest of buying with Thitung (2,438) and Thitung (6,041) brand awareness partially influential positive and significant to the interest in buying at tokopedia inGICI Depok students.
Implementasi Peran Pemimpin Dan Human Resources Dalam Organisasi Di Masa VUCA Rizal Bakti
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 14 No 1 (2022): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.921 KB) | DOI: 10.58890/jkb.v14i1.17

Abstract

VUCA merupakan salah satu fenomena yang terjadi akibat adanya perubahan yang sangat cepat dalam proses bisnis. Untuk itu perusahaan harus segera mengambil tindakan agar jalannya perusahaan dapat berjalan sesuai dengan perkembangan masa kini. Metode penulisan ini merupakan menggunakan literatur review terhadap beberapa tema mengenai VUCA khususnya di bidang Sumber Daya Manusia. Hasil dari kajian tulisan ini adalah VUCA berhubungan dengan kepemimpinan menentukan keberhasilan pengelolaan sebuah organisasi dalam mencapai visi dan misi organisasi termasuk didalam peran dan fungsi human resources
DO INNOVATIVE WORK BEHAVIOR AND ORGANIZATIONAL COMMITMENT CREATE BUSINESS PERFORMANCE: A LITERATURE REVIEW Lili Fadli Muhamad; Rizal Bakti; Mohamad Trio Febriyantoro; Kraugusteeliana Kraugusteeliana; Abu Muna Almaududi Ausat
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i1.12479

Abstract

Nowadays, there are many new knowledge, innovations, and changes marked by the rapid advancement of technology. Business competition is becoming increasingly competitive. This research will explain two important constructs that can create increased business performance and remain adaptive, namely innovative work behavior and organizational commitment. This condition is very crucial, considering that many business organizations neglect to produce innovative employees and build solid organizational commitment, thus marked by layoffs. The literature review method is used in this study in order to find complete and complementary results. Based on the literature review, this study arrived at the finding that innovative work behavior and organizational commitment can create successful business performance such as increased sales, profits, satisfaction, market share, high productivity, employee loyalty, and low employee turnover. Such indicators are good assets for companies to remain agile in improvising in an increasingly modern era in implementing business strategies. The results of this study are expected to be discussed in management science and business administration, and implemented for certain parties in order to achieve business success.
PENGARUH VARIASI PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK SHAHLA MUSLIM SYAR’I DI GALLERY UMMU AFIFA COLLECTION Rizal Bakti; Azma Artika Tiara
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 13 No 1 (2021): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v13i1.85

Abstract

Muslim fashion fashion trend that continues to increase every year becomes an opportunity for Muslim fashion manufacturers in Indonesia. The many variations of Muslim fashion today make manufacturers must continue to innovate to create a new muslim fashion trand to be offered to consumers. In addition, the leather offered must also be proportional to the price paid by consumers, so that the products offered can compete with other brands. The purpose of this research is to find out and analyze the Influence of Product Variations, Product Quality and Price On The Decision to Purchase Muslim Clothing Brand Shahla Muslim Syar'i in Gallery Ummu Afifa Collection. The type of research used is survey research that is research whose data is collected from samples over the population to represent the entire population with a view to explorative, descriptive, explanatory or confirmatory, evaluation, prediction or forecasting, operational research and development of social indicators with research methods in the form of data collection using questionnaires. The data analysis model used is multiple liner regression. Sample selection is done by accidental sampling. The sample amounted to 100 respondents using multiple liner regression analysis. The data analysis model used is multiple liner regression. Sample selection is done by accidental sampling. The sample amounted to 100 respondents using multiple liner regression analysis. The regression test results showed that 64.7% of purchasing decision factors could be explained by product variations, product quality and price while the remaining 35.5% were explained by other factors not studied in this study. While the F test results showed simultaneously variable product variations, product quality and price simultaneously positively and significantly influenced the purchase decision with the results of the analysis namely Fhitung (61,465) > Ftabel (2,700) ) and its significance value above 0.05. The test results showed that the product quality variable showed thitung results (8,270) and the price variable showed thitung results (3,777) where the ttabel (1,984) then specifically both variables had a positive and significant effect on the decision to purchase Muslim clothing brand Shahla Muslim Syar'i in Gallery Ummu Afifa Collection. The variable variation of the product has no significant effect on the decision to purchase Muslim fashion brand Shahla Muslim Syar'i
ANALISIS PREFERENSI KONSUMEN TERHADAP MINUMAN KOPI DENGAN METODE KANSEI ENGINEERING DAN CONJOINT ANALYSIS: STUDI KASUS KOPI NU SAE BOGOR Jhonson Sitanggang; Mei Iswandi; Anessa Musfitria; Rizal Bakti
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.20143

Abstract

Penelitian ini dilakukan untuk menilai preferensi konsumen kedai kopi Nu Sae Bogor. Eksplorasi atribut-atribut kopi menggunakan metode Kansei engineering. Metode ini mengubah emosi atau perasaan konsumen menjadi spesifikasi desain produk baru kedai kopi Nu Sae Bogor yang digemari konsumen. Kuesioner skala sematic differensial digunakan dalam metode kansei engineering. Kansei engineering digunakan dalam pengembangan produk untuk memperoleh kepuasan pelanggan juga preferensi konsumen dengan menganalisis perasaan dan emosi konsumen dan menghubungkannya menjadi desain sebuah produk baru. Selanjutnya menggunakan metode conjoint analysis untuk menentukan hubungan antara kata-kata Kansei dan atribut serta tingkat atribut. Hasil survei memberikan tujuh kata kansei yang menjadi kriteria penting bagi konsumen kedai kopi Nu Sae Bogor untuk memilih jenis minuman kopi, yaitu “Harga’, “Aroma”, “Rasa”, “Bervariasi”, “Kemasan”, “Tekstur’, dan “Rasa”. Sedangkan berdasarkan hasil conjoint analysis diperoleh tingkat kepentingan tiap atribut secara berturut-turut adalah Variasi sebesar 39,896 persen, Kemasan sebesar 17, 837 persen, Harga sebesar 17,078 persen, Rasa sebesar 14,946 persen, dan Aroma sebesar 10,243 persen. Rekomendasi spesifikasi produk minuman kopi baru dengan nilai utilitas tertinggi yaitu variasi latte, kemasan botol, harga mahal, rasa asam dan aroma soft.
Co-Authors Abu Muna Almaududi Ausat Agustini Agustini Anessa Musfitria Anisa Olinfia Azma Artika Tiara Jhonson Sitanggang Kraugusteeliana Kraugusteeliana Lili Fadli Muhamad Mei Iswandi Mohamad Trio Febriyantoro