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Peran Kemasan Produk dan Harga dalam Meningkatkan Minat Beli Konsumen Produk Teh Dalam Kemasan di Provinsi Jakarta Hendy Tannady; Jefriyanto Jefriyanto; Syafrida Damanik; Widyatmoko Widyatmoko; Choerul Umam; Rr Iswahyuningsih; Dewi Ratih K; Rasmawati A. R.
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.091 KB) | DOI: 10.31316/jk.v6i3.3808

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh harga dan kemasan produk terhadap minat beli konsumen produk Teh Botol Sosro di Jakarta. Variabel dalam penelitian ini adalah harga dan kemasan produk sebagai variabel bebas dan minat beli sebagai variabel terikat. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner penelitian melalui google form kepada 105 responden yang merupakan konsumen yang pernah membeli produk Teh Botol Sosro di Jakarta. Non-probability sampling merupakan teknik pengambilan sampel dalam penelitian ini, dengan salah satu teknik yaitu purposive sampling. Pengolahan data menggunakan statistik SPSS 18 dan hasilnya menunjukkan bahwa harga mempengaruhi minat beli konsumen, kemasan produk mempengaruhi minat beli konsumen, dan secara simultan terdapat pengaruh harga dan kemasan produk terhadap minat beli konsumen produk Teh Botol Sosro di Jakarta.Kata Kunci: Harga, Kemasan Produk, Minat Beli, Teh Botol Sosro AbstractThis study aims to determine the effect of price and product packaging on consumer buying interest in Teh Botol Sosro products in Jakarta. The variables in this study were price and product packaging as the independent variables and purchase interest as the dependent variable. This study uses quantitative methods by distributing research questionnaires via google form to 105 respondents who are consumers who have bought Teh Botol Sosro in Jakarta. Non-probability sampling is a sampling technique in this study, with one technique, namely purposive sampling. Data processing uses SPSS 18 statistics and the results show that price affects consumer purchase interest, product packaging affects consumer purchase interest, and simultaneously there is an effect of price and product packaging on consumer purchase interest in Teh Botol Sosro in Jakarta.Keywords: Price, Product Packaging, Purchase Interest, Teh Botol Sosro
Understanding Information Technology and Accounting Has a Moderated Effect on Organizational Commitment Zarkasi Zarkasi; Syamsu Rijal; Iswahyuningsih Iswahyuningsih; Dewi Ratih K
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.435

Abstract

This study aims to determine the effect of understanding information technology and accounting on organizational commitment with the quality of human resources as a moderating variable. The sample in this study amounted to 44 respondents. The analytical methods used in this study, namely data quality test, classical assumption test, multiple linear regression analysis test, partial test, simultaneous test, and moderated regression analysis with the help of SPSS version 23. The results of this study concluded that information technology partially influences positive effect on organizational commitment, while accounting understanding has a negative effect and does not succeed in giving a significant effect on organizational commitment. As well as the simultaneous test results of information technology and understanding of accounting together influence organizational commitment. Meanwhile, after being moderated by the quality of human resources, only information technology variables have a positive effect on organizational commitment. This is because the moderating variable contributes to supporting the understanding of information technology, the more qualified human resources an agency is, the more capable it is to understand technological developments that continue to evolve. Meanwhile, accounting understanding after being moderated by the quality of human resources, did not succeed in having a positive influence on organizational commitment. This is because the synthesis of human resource quality moderation is still not in accordance with the existing implementation in agencies.
Co-Authors Choerul Umam Hendy Tannady Iswahyuningsih Iswahyuningsih Jefriyanto Jefriyanto Rasmawati A. R. Rr Iswahyuningsih Syafrida Damanik Syamsu Rijal Widyatmoko Widyatmoko Zarkasi, Zarkasi