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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Publicness: Journal of Public Administration Studies West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Sehani Sehani
Universitas Islam Negeri Sultan Syarif Kasim Riau
Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Transportation Other

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Journal : Publicness: Journal of Public Administration Studies

 1 
Strategi Dinas Tenaga Kerja dan Transmigrasi Kabupaten Bengkalis dalam Mengurangi Pengangguran di Kota Duri Ainun Mardiah; Rizma Alfiyati; Sehani Sehani
PUBLICNESS: Journal of Public Administration studies Vol. 1 No. 2 (2022): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.097 KB) | DOI: 10.24036/publicness.v1i2.18

Abstract

This research was conducted at the Department of Manpower and Transmigration of Bengkalis Regency. This study aims to analyze the strategy of the Manpower and Transmigration Office of Bengkalis Regency in reducing unemployment in Duri City and to find out what are the obstacles to the Bengkalis Regency Manpower and Transmigration Office in reducing unemployment in Duri City. The research method used descriptive qualitative by using several data collection techniques, namely interviews with research informants, observation and also documentation. The results of the study revealed that the strategy of the Bengkalis Regency Manpower and Transmigration Office in carrying out the strategy program was assessed from the previous year as being maximal, except that in 2020 it was not maximized. It can be seen from the unemployment data which is still increasing in 2020. The obstacles to implementing the strategy in reducing the unemployment rate in this city of thorns are the limited budget and there are still many non-functional human resources.
Pengaruh Citra Merek dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Honda pada UD Sonic Motor Kecamatan Kampar Ikhsan Rosadi; Ainun Mardiah; Sehani Sehani
PUBLICNESS: Journal of Public Administration Studies Vol. 2 No. 2 (2023): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v2i2.98

Abstract

The purchasing decision is the final stage in the decision-making process where consumers actually make a purchase. Before making a purchase, consumers go through several stages in the buying process. The research aims to determine the extent of the influence of brand image and promotion on the purchasing decision of motorcycles. The research results show that the brand image variable (X1) has a calculated t-value of (2.471) > t-table (1.985), thus it can be concluded that the brand image variable partially has a positive influence on the purchasing decision. The promotion variable (X2) shows a calculated t-value of (3.235) > t-table (1.985), thus it can be concluded that the promotion variable partially has a positive influence on the purchasing decision. Therefore, it can be inferred that there is a significant influence between brand image and promotion simultaneously on the purchasing decision of Honda motorcycles.
Co-Authors Ainun Mardiah Arini Novandalina Desvi Emti Gatot Wijayanto Henni Noviasari Ikhsan Rosadi Ratna Dewi Rizma Alfiyati Yutiandry Rivai