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Strategi Dinas Tenaga Kerja dan Transmigrasi Kabupaten Bengkalis dalam Mengurangi Pengangguran di Kota Duri Ainun Mardiah; Rizma Alfiyati; Sehani Sehani
PUBLICNESS: Journal of Public Administration studies Vol. 1 No. 2 (2022): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

This research was conducted at the Department of Manpower and Transmigration of Bengkalis Regency. This study aims to analyze the strategy of the Manpower and Transmigration Office of Bengkalis Regency in reducing unemployment in Duri City and to find out what are the obstacles to the Bengkalis Regency Manpower and Transmigration Office in reducing unemployment in Duri City. The research method used descriptive qualitative by using several data collection techniques, namely interviews with research informants, observation and also documentation. The results of the study revealed that the strategy of the Bengkalis Regency Manpower and Transmigration Office in carrying out the strategy program was assessed from the previous year as being maximal, except that in 2020 it was not maximized. It can be seen from the unemployment data which is still increasing in 2020. The obstacles to implementing the strategy in reducing the unemployment rate in this city of thorns are the limited budget and there are still many non-functional human resources.

Pengaruh Citra Merek dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Honda pada UD Sonic Motor Kecamatan Kampar Ikhsan Rosadi; Ainun Mardiah; Sehani Sehani
PUBLICNESS: Journal of Public Administration Studies Vol. 2 No. 2 (2023): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v2i2.98

The purchasing decision is the final stage in the decision-making process where consumers actually make a purchase. Before making a purchase, consumers go through several stages in the buying process. The research aims to determine the extent of the influence of brand image and promotion on the purchasing decision of motorcycles. The research results show that the brand image variable (X1) has a calculated t-value of (2.471) > t-table (1.985), thus it can be concluded that the brand image variable partially has a positive influence on the purchasing decision. The promotion variable (X2) shows a calculated t-value of (3.235) > t-table (1.985), thus it can be concluded that the promotion variable partially has a positive influence on the purchasing decision. Therefore, it can be inferred that there is a significant influence between brand image and promotion simultaneously on the purchasing decision of Honda motorcycles.

Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani Sehani; Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Henni Noviasari
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.

Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani Sehani; Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Henni Noviasari
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.

Community Empowerment in Increasing the Added Value of Coconut Fruit (Cocos Nucifera L) into Transparent Soap in Pekanbaru City: Pemberdayaan Masyarakat Dalam Meningkatkan Nilai Tambah Buah Kelapa (Cocos Nucifera L) Menjadi Sabun Transparan di Kota Pekanbaru Ratna Dewi; Sehani Sehani; Ainun Mardiah; Desvi Emti
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i3.18824

This community service activity aims to provide knowledge and practice to the community regarding the processing or process of coconuts into transparent soap products and to find out the packaging techniques for transparent soap products so that they have added value and are worth selling. The activity method carried out is using lecture and practice methods. The target audience for this community service are housewives in Pekanbaru City, which was held in Sidomulyo Timur Pekanbaru Village on June 29 2022, with a total of 50 participants. The method used in this activity is the Participatory Action Research method. The result of the service activity is that the stages of making transparent soap start from the stages of preparing the ingredients, weighing the ingredients, heating the ingredients, mixing (blending), stirring and finally printing. Participants can understand and practice making transparent soap made from pure coconut oil and make packaging for transparent soap products so that they are attractive and have sales value

Pemetaan Daya Saing Produk Industri Kreatif di Sumatera Barat Ainun Mardiah; Desvi Emti; Sehani Sehani; Ratna Dewi
Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Vol. 12 No. 1 (2024): Edisi Maret 2024
Publisher : Asosiasi Ilmuwan Administrasi Negara (ASIAN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47828/jianaasian.v12i1.208

This research aims to determine the level of economic competitiveness through competitive sectors based on shift-share analysis, leading sectors based on Location Quotient analysis, creative industry mapping, and creative industry product potential in West Sumatra. This research is field research using survey methods. The approach method uses a quantitative and qualitative descriptive approach. The research results show that based on the results of the shift-share analysis there are seven competitive sectors, namely wholesale and retail trade sector, followed by construction, educational services, mining and quarrying, government administration, provision of accommodation and food and drink, services others, while tourism has not been able to compete. Based on the results of the Location Quotient analysis, there are 13 basic and superior business sectors, and the tourism sector which is among the most basic or superior sectors in West Sumatra. The results of mapping the creative industries in West Sumatra showed that Tanah Datar is the area with the most creative workers. Most of the creative industry potential in culinary businesses and is located in Tanah Datar, Pesisir Selatan, Payakumbuh, Padang Panjang, South Solok, Solok, Sinjunjung, Limapuluh Kota, Dharmasraya, Pariaman Districts.

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