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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Teori dan Terapan Jurnal Ilmu Manajemen (JIMMU) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Anni Rahimah
Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Green Advertising terhadap Citra Merek dan Dampaknya pada Keputusan Pembelian Anni Rahimah; Rayhad Tanzil; Mukhibatul Hikmah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 1 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.26 KB) | DOI: 10.31842/jurnalinobis.v6i1.262

Abstract

Permasalahan sampah menjadikan masyarakat termasuk pelaku usaha semakin sadar pentingnya menjaga kelestarian lingkungan dan menawarkan berbagai program ramah lingkungan kepada pelanggannya. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh green advertising terhadap citra merek dan dampaknya terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah explanatory research dengan menggunakan pendekatan kuantitatif. Sampel yang digunakan adalah konsumen Kedai Bata Kopi yang berjumlah 116 responden dengan teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa green advertising memiliki pengaruh yang signifikan terhadap citra merek, sementara citra merek juga memiliki pengaruh yang signifikan terhadap keputusan pembelian, dan green advertising berpengaruh signifikan terhadap keputusan pembelian. Hasil dalam penelitian ini menunjukkan bahwa green advertising dinilai efektif dalam membangun citra merek serta mempengaruhi keputusan pembelian. Originalitas dari penelitian ini terletak pada studi kasusnya, yakni Kedai Kopi Bata yang berhasil mempengaruhi keputusan pembelian konsumennya melalui kampanye “Daur Baur”.
Adoption of Cash on Delivery Payment Method in E-commerce Shopping: A Value-based Adoption Model Approach Lidya Veronica Christy Rihidima; Yusri Abdillah; Anni Rahimah
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 3 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i3.38964

Abstract

Objectives: To examine what factors can influence adoption intention through perceived value and how much influence compatibility can have on the relationship between perceived value and adoption intention. Furthermore, through the results of this research, it is hoped that local retailers can create new services that are appropriate and can help consumers. Design/Method/Approach: Existing scales are adapted, and the field study is conducted in seven different cities of East Java Province, Indonesia. Based on purposive sampling, 195 respondents in seven telecommunication retail outlets completed a questionnaire related to cash-on-delivery service as a payment method of Topsell. This national telecommunication retailer adopts cash on delivery as their payment method. One hundred fifty-four qualified questionnaires are eventually used for data analysis. Furthermore, this study utilizes explanatory research with quantitative research methods. The sample collection method uses a purposive sampling method.  Findings: The research results obtained, it can be concluded that all the hypotheses proposed in this study can be accepted. Therefore, these results show that the COD service offered by Topsell can provide technical convenience. Furthermore, compatibility can strengthen the relationship between perceived value and adoption intention. Originality: Many studies utilize the theory of value-based adoption models, but only a few include the compatibility variable as a moderating variable. This research offers originality, especially in service innovation research. The researcher believes compatibility effectively strengthens the relationship between perceived value and adoption intention. Practical/Policy Implications: The research results are expected to contribute ideas. This research develops the theory of the value-based adoption model. Further researchers can adopt the research model and framework. Through all the results obtained, it can provide benefits for local retailers to survive amid this tight business competition by paying attention to the attributes of the value-based adoption model and the suitability of services with community trends. It is also recommended that Topsell and other telecommunication retail companies create a friendly web so that there is a good assessment of the COD services offered to consumers.
Unveiling The Contingent Role of Hedonic Value in Predicting The Purchase Intention E-commerce Shopping Lydia Ery Octalina; Zainul Arifin; Anni Rahimah
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 17 No. 1 (2023): PROFIT : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.12

Abstract

This research was conducted to determine the impact of utilitarian value and effort expectancy towards purchase intention. In addition, our study also examined how hedonic value moderates the correlation between utilitarian value and purchase intention. This research was a quantitative approach using 150 respondents of Shopee's users. For outer and inner models were analyzed by SEM analysis using the application of Smart-PLS 4th version. Our first finding reveals that utilitarian value significantly influences purchase intention. Then, effort expectancy also has a significant direct influence on purchase intention. The hedonic value couldn’t moderate the correlation between utilitarian value and purchase intention. As a novelty, the researcher used hedonic value as an alternative moderating variable different from previous studies. These results also fulfilled the research gap between effort expectancy and purchase intention in Indonesia's marketplace context. From the result, the researcher advised that Shopee Corporation, one of Indonesia's marketplace providers, could improve their application, especially in ease of usage and providing more benefits to all online users. Public trust could be quickly gained if the corporate maximized this variable in terms of the marketplace in the digital era.
The Value and Assurance Factors in Tourists' Culinary Visit: Application of Involvement Theory Shinta Amelya Sandra; Zainul Arifin; Anni Rahimah
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 17 No. 1 (2023): PROFIT : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.11

Abstract

During the transition of tourism activity from the early pandemic to the post-pandemic period, the amount of domestic travel by tourists is gradually increasing. Tourists are presumed to be more concerned with the value and assurance aspects of their culinary visits to the travel destination. This study utilized the involvement theory model to analyze the effect of value and assurance as the antecedents to tourist involvement while simultaneously predicting the impact of tourist involvement on variety-seeking behaviour. The role of knowledge in moderating the relationship between value and assurance of tourist involvement is also presented. Structural path modelling was designed to explore the causal relationships among variables. An online survey was distributed to 200 local tourists who have travelled to Medan, North Sumatra, Indonesia. This study revealed the significant results of value and assurance in influencing tourist involvement positively, and so did tourist involvement in variety seeking. Research also extended previous studies that addressed the moderating role of knowledge in creating involvement. Knowledge only served a slight effect on the involvement relationship. However, managerial actors in the culinary business still need to focus on maintaining the availability of information to consumers, especially in the value and assurance aspect.
Exploring the Contingent Role of Effort Expectancy on Online Purchase Intention in E-commerce Application Lydia Ery Octalina; Anni Rahimah; Zainul Arifin
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i1.41398

Abstract

Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative approach by employing a non-probability sampling technique to collect a sample of 175 respondents who had used the Shopee application in Malang. The data was analyzed using SmartPLS through the measurement model test (outer model) and structural model test. Findings: The results show that hedonic value and utilitarian value have a positive and significant effect on perceived benefit, hedonic value and utilitarian value have a positive and significant impact on purchase intention, and perceived benefit has a positive and significant effect on purchase intention. However, effort expectancy does not have a significant role in moderating the relationships. Originality/Value: The limited extant literature only addresses a simple direct–effect relationship between effort expectancy toward behavioral intention and use behavior. Drawing on the Unified Theory of Acceptance and Use, this research provides deep insight through position effort expectance as the moderation role. Also, this study elaborates on the effect of utilitarian and hedonic values on perceived benefit. In turn, this framework also explored the influence of perceived benefit on consumer intention to purchase in electronic commerce, further advancing an understanding of this dynamic subject matter. Practical/Policy Implications: The study contributes to the existing knowledge of managerial practice by pointing out the importance of effort expectancy, which shapes the consumer's perceived benefit, and illustrating its impact in the case of purchasing intention in an e-commerce application. E-commerce companies can enhance the customer experience when accessing applications to invigorate purchase intention. E-commerce companies need to maintain their performance in terms of app ease of use and provide innovations by providing more user benefits, thereby creating loyal customers. Eventually, the company should keep earning society's trust as reliable e-commerce that meets the needs of today's digital era. 
The Effect of Entrepreneurship Orientation on Innovation, Competitive Advantage and Company Performance on Shipping Companies Mohamad Imam Zarkasi; Zainul Arifin; Anni Rahimah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.230

Abstract

Covid-19 has spread to various countries and greatly impacted various companies, including shipping companies. Due to the pandemic, the Indonesian shipping sector is experiencing enormous uncertainty and pressure. This research investigates the effect of entrepreneurship orientation on innovation, competitive advantage, and company performance. Quantitative methods were used to analyze 127 shipping companies' leader insights. The sampling method used is probability sampling with a proportionate random sampling technique. The data was analyzed by Structural Equation Modeling (SEM) analysis with a Partial Least Square approach using the Smart-PLS 3.0 program. Entrepreneurship orientation was found to have a significant positive effect on innovation and competitive advantage. Further, innovation has a significant positive effect on competitive advantage and company performance. Ultimately, competitive advantage has a significant positive effect on company performance, and entrepreneurship orientation has an insignificant positive effect on company performance. This research concludes that better management of entrepreneurship orientation will enhance innovation and competitive advantage while maximizing innovation will enhance competitive advantage and company performance. However, the seafaring activities during the pandemic are not intended to take many risks to the company's performance. Keywords: covid-19, entrepreneurship orientation, innovation, competitive advantage and company performance
PENGARUH PERSEPSI KEAMANAN, KETERSEDIAAN FITUR, NORMA SUBJEKTIF TERHADAP LOYALITAS MELALUI KEPUTUSAN PENGGUNAAN MOBILE BANKING Agung Nugroho Lutfi Imam Fahrudi; Anni Rahimah; Nanik Wahyuningtiyas
Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v8i2.20677

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking melalui keputusan penggunaan. Studi ini menggunakan metode survei daring untuk mengumpulkan data dari pengguna aplikasi mobile bangking yang beragam. SEM analisis digunakan untuk menguji pengaruh dengan menggunakan Smart-PLS sebagai alat analisisnya. Hasil penelitian ini menunjukkan bahwa persepsi keamanan dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking dan ketersediaan fitur tidak berpengaruh signifikan terhadap keputusan penggunaan. Variabel yang berpengaruh langsung terhadap loyalitas adalah variabel persepsi keamanan sedangkan norma subjectif dan ketersediaan fitur tidak berpengaruh signifikan terhadap loyalitas pengguna mobile banking. Persepsi keamanan, ketersediaan fitur dan norma subjektif tidak berpengaruh signifikan terhadap loyalitas melalui keputusan penggunaan. This research aims to analyze the influence of security perceptions, feature availability and subjective norms which have a significant partial effect on the decision to use mobile banking. Perceived security, feature availability and subjective norms have a significant effect on partial loyalty in using mobile banking. Perceptions of security, feature availability and subjective norms have a significant influence on loyalty in using mobile banking through usage decisions. This study uses an online survey method to collect data from various mobile banking application users. SEM analysis is used to test the effect using Smart-PLS as an analysis tool. The results of this research indicate that perceived security and subjective norms have a significant influence on the decision to use mobile banking and feature availability does not have a significant influence on the decision to use. The variable that has a direct effect on loyalty is the perceived security variable, while subjective norms and feature availability do not have a significant effect on the loyalty of mobile banking users. Perceived security, feature availability and subjective norms do not have a significant effect on loyalty through usage decisions.
Co-Authors Agung Nugroho Lutfi Imam Fahrudi Hikmah, Mukhibatul Lidya Veronica Christy Rihidima Lydia Ery Octalina Lydia Ery Octalina Mohamad Imam Zarkasi Rayhad Tanzil Shinta Amelya Sandra Wahyuningtiyas, Nanik Yusri Abdillah Zainul Arifin Zainul Arifin Zainul Arifin