Faiza Husnayeni Nahar
Economics Department, Universidad de Granada, Spain

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DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE? Tommy C. Efrata; Wirawan E. D. Radianto; Faiza Husnayeni Nahar
Jurnal Aplikasi Manajemen Vol 20, No 4 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.03

Abstract

Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm’s new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19’s market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analysed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm’s absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behaviour, bridging a knowledge gap. The study’s conclusions might help SMEs modify their business practices during and after the pandemic.
THE RELATIONSHIP BETWEEN AUTONOMY, WORKLOAD, AND WORK-LIFE BALANCE TO JOB PERFORMANCE OF FEMALE LECTURERS AT PRIVATE UNIVERSITIES DURING PANDEMIC COVID -19 Yohana F. Cahya Palupi Meilani; Innocentius Bernarto; Faiza Husnayeni Nahar
Jurnal Aplikasi Manajemen Vol 20, No 3 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.02

Abstract

The urgency of this research is to see the performance of female lecturers during the COVID-19 pandemic. This study aimed to analyze the relationship of each variable, namely autonomy, workload and work-life balance, to the job performance of female lecturers at private universities during pandemic covid-19. This type of research is quantitative research. The object of this research is female lecturers at private universities in Tangerang, Indonesia. The sampling used purposive sampling techniques. The analytical tool used is the multiple regression used program SPSS. The results show a positive relationship between autonomy and job performance. Then, the workload has a negative relationship with job performance. Also, work-life balance has a positive relationship with job performance. The managerial implication found in this study shows that this research can give input to private university managers to manage female lecturer performance during pandemic Covid-19. Future researchers are  expected to research lecturers at private and nonprivate Universities. The contribution of this research expected can give input to private university managers to manage female lecturer performance during pandemic Covid-19.