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This Author published in this journals
All Journal Indonesian Journal of Law and Economics Review
Rahmat Hidayat
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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The Influence of Product Design, Brand Image and Product Quality on Purchase Decisions on Oppo Brand Mobile Products Rahmat Hidayat; Lilik Indayani
Indonesian Journal of Law and Economics Review Vol 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.354 KB) | DOI: 10.21070/ijler.v16i0.810

Abstract

This study aims to determine that product design, brand image and product quality influence purchasing decisions on Oppo brand mobile phones. This study uses quantitative research with hypothesis testing. The sampling technique used in this study used a non-probability sampling technique with an accidental sampling method of 96 respondents. And the data analysis technique uses data quality test, classical assumption test, and multiple linear regression analysis. The results of this study indicate that product design and product quality have a significant effect on purchasing decisions, while brand image has no effect on purchasing decisions.
Co-Authors Lilik Indayani