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All Journal Academia Open Indonesian Journal of Law and Economics Review Jurnal Lingkungan Kebumian Indonesia
Ainur Rocmaniah
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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The Influence of Celebrities/Celebrities Endorsers and Shopee E-Commerce on Consumer Purchase Interests of Products Fani Ardiansah; Ainur Rocmaniah
Indonesian Journal of Law and Economics Review Vol 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.136 KB) | DOI: 10.21070/ijler.v17i0.836

Abstract

The study aims to determine the effect of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest of Erigo product. The method used in this research is quantitative. The populations in this study were Instagram followers @erigostore with a sample of 205 respondents who were taken using the Slovin Formula’s and using a simple random sampling technique. Data collection is done by ditributing questioners with the help of google form. This study uses multiple linier regression, and data analysis with the help of SPSS 20.0 software. The result of this study indicate that there is an influence of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest with an Adjusted R Square value of 0,489 with a contribution of 48,9% independent variables. There result of the T Test show that there is a parsial effect of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest in Erigo products. And the result of the F Test shiow the influence of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest in Erigo products together or simultan
Quality of Instagram Vlapictura as Information Media Risna Hapsari Putriani; Ainur Rocmaniah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4984

Abstract

This study employs a quantitative descriptive method to assess the effectiveness of Instagram as a communication medium for Vlapictura, a service-oriented business. With a population of 3018 Instagram followers, 96 respondents were sampled using a questionnaire-based data collection technique. The research focuses on evaluating the quality of use, information, interaction, and overall impression of Vlapictura's Instagram presence. The findings reveal that Vlapictura excels in the quality of use and performs exceptionally well in terms of information, interaction, and overall impression. This study contributes valuable insights into the efficacy of Instagram for service businesses, emphasizing its role in enhancing communication and engagement. Highlights : Strategic Use of Instagram: The study emphasizes the strategic utilization of Instagram as a powerful communication medium for businesses in the service sector. Quality of Interaction: Findings underscore the importance of maintaining high-quality interaction on Instagram to enhance overall impressions and engage effectively with the audience. Efficacy of Social Media Marketing: The research provides valuable insights into the effectiveness of Instagram as a marketing tool, particularly for service-oriented businesses, shedding light on its impact on communication and customer engagement. Keywords: Instagram, Service Sector, Business Communication, Social Media Marketing, Quantitative Analysis
Menganalisis Pesan Perawatan Lingkungan di Instagram @ecoton.id M Datar Tafakur Dharma Putra; Ainur Rocmaniah
Jurnal Lingkungan Kebumian Indonesia Vol. 1 No. 2 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/kebumian.v1i2.2489

Abstract

Studi kualitatif ini menggunakan pendekatan analisis konten untuk menyelidiki peran Instagram, khususnya akun @ecoton.id, dalam menyebarkan pesan kesadaran lingkungan. Berfokus pada konten edukatif dan kampanye terkait masalah lingkungan dan pengelolaan sampah, penelitian ini bertujuan untuk menganalisis efektivitas Instagram dalam memupuk kesadaran lingkungan dan keterlibatan komunitas. Temuan mengungkap bahwa Instagram berfungsi sebagai platform yang kuat untuk menyebarkan pengetahuan lingkungan dan memobilisasi individu untuk berpartisipasi dalam inisiatif perawatan lingkungan. Fitur interaktif Instagram, termasuk like, komentar, dan berbagi, memfasilitasi jangkauan yang luas dan keterlibatan aktif. Akibatnya, studi ini menekankan efektivitas Instagram dalam mendorong gerakan kesadaran lingkungan dan menyoroti potensinya sebagai alat kunci untuk upaya advokasi lingkungan global.
Co-Authors Fani Ardiansah M Datar Tafakur Dharma Putra Risna Hapsari Putriani