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All Journal Enrichment : Journal of Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Management Research Studies Journal
Yohanes Ferry Cahaya
Perbanas Institute, Jakarta, Indonesia
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Customer Service Analysis, Application of Technology Applications, Product Variations on Customer Satisfaction (Study on Livin By Mandiri K CP Jayapura Business Center Products) Yohanes Ferry Cahaya; Widyarsih AV Rahajeng; Rina Marlina L
Management Research Studies Journal Vol. 3 No. 2 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.983 KB) | DOI: 10.56174/mrsj.v3i2.505

Abstract

This research was conducted to test whether customer service , product variations , application of technology applications take effect partially and simultaneously on customer satisfaction. The study was conducted at Bank Mandiri KCP Jayapura Sentra Bisnis on Livin by Mandiri products using a sample of 96 people using the SPSS version 27 statistical test tool . Study this test : classical assumption test, namely normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, hypothesis testing (t test and f test) . The results showed that customer service , application of technology applications, and product variations have a partial and simultaneous impact on customer satisfaction and the application of technology applications is more dominant in influencing customer satisfaction
The influence of marketing mix towards purchase decision of pocari sweat product Ch. Endah Winarti; Rheza Dwi Andzar; Yohanes Ferry Cahaya; Annathasia Puji Erasashanti
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1296

Abstract

Huge competition in the bottled water industry drives the companies to choose the right strategy to apply. The purpose of this research is to evaluate the role of quality of product, price as well as promotion in increasing purchase decision for Pocari Sweat products. Quantitative descriptive has been chosen as research method. Research population was gathered from those consumers who have drink up Pocari Sweat through nonprobability sampling as Sampling method used which obtained 75 respondents. The data was earned from questionnaires results which then proceeded by multiple linear regression analysis as Technical analysis with the assist from SPSS statistics version 26.0 for windows program. And it is found that (1) product quality has no meaning in affecting purchase decision (2) price has significantly positive in affecting purchase decision (3) promotion has significantly positive in Influencing purchasing decision.
Improving the Loyalty of Customer through the Effectiveness of Customer Satisfaction, Service Quality, and Food Quality Yohanes Ferry Cahaya; Ch. Endah Winarti; Annathasia Puji Erasashanti
Dinasti International Journal of Economics, Finance & Accounting Vol 4 No 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1886

Abstract

The food industry is one of the business sectors that is future-oriented, as evidenced by food being one of the basic needs of the community. Therefore, it is necessary to examine customer loyalty in the food industry through the role of customer satisfaction, service quality and food quality, as in this study. In developing this research, quantitative descriptive methods were used by involving a sample of 100 respondents to obtain analysis data, which was then processed and analyzed using SEM-PLS. The research reveals that there is a significant positive correlation occurred of service quality along to food quality which affecting customer satisfaction. And this customer satisfaction also affects in increasing customer loyalty to Subway Indonesia. These results indicates that Subway Indonesia needs to maintain their improvement on service quality and food quality which served based on consumers expectations, so as to increase customer satisfaction and loyalty.
Factor analysis of online repurchase intention on telemedicine services Johan Hendri Prasetyo; Ch. Endah Winarti; Yohanes Ferry Cahaya; Markonah Markonah
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1548

Abstract

Massive development that currently happen in digital world may affects various industrial sectors, including the health industry with its application of telemedice services. Through this phenomenon, this research has purpose to analyze the factors which could affecting online repurchase intention in one of the telemedicine services in Indonesia, namely Halodoc. The research method used is quantitative-causality through 200 respondents which taken by snowball method and then analyzed through PLS-SEM modeling. Research findings show the direct influence of e-service quality and e-recovery in increasing e-loyalty and online repurchase intention, moreover e-loyalty also found to have direct and indirect effect in boosting online repurchase intention.
Co-Authors Annathasia Puji Erasashanti Ch. Endah Winarti Ch. Endah Winarti Johan Hendri Prasetyo Markonah Markonah Rheza Dwi Andzar Rina Marlina L Widyarsih AV Rahajeng