Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Management Research Studies Journal
Yohanes Ferry Cahaya
Perbanas Institute, Jakarta, Indonesia
Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dinasti International Journal of Economics, Finance

 1 
Improving the Loyalty of Customer through the Effectiveness of Customer Satisfaction, Service Quality, and Food Quality Yohanes Ferry Cahaya; Ch. Endah Winarti; Annathasia Puji Erasashanti
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1886

Abstract

The food industry is one of the business sectors that is future-oriented, as evidenced by food being one of the basic needs of the community. Therefore, it is necessary to examine customer loyalty in the food industry through the role of customer satisfaction, service quality and food quality, as in this study. In developing this research, quantitative descriptive methods were used by involving a sample of 100 respondents to obtain analysis data, which was then processed and analyzed using SEM-PLS. The research reveals that there is a significant positive correlation occurred of service quality along to food quality which affecting customer satisfaction. And this customer satisfaction also affects in increasing customer loyalty to Subway Indonesia. These results indicates that Subway Indonesia needs to maintain their improvement on service quality and food quality which served based on consumers expectations, so as to increase customer satisfaction and loyalty.
Co-Authors Annathasia Puji Erasashanti Ch. Endah Winarti Ch. Endah Winarti Johan Hendri Prasetyo Markonah Markonah Rheza Dwi Andzar Rina Marlina L Widyarsih AV Rahajeng