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All Journal Enrichment : Journal of Management
Didi Tarmidi
Universitas Widyatama Bandung
Economics, Econometrics & Finance

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The Effect of Self-Management Practices and Job Satisfaction on Work Loyalty of Telkomsel Orbit Employees in Bandung City Didi Tarmidi; Rama Mustofa Urip Sentoso
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (707.672 KB) | DOI: 10.35335/enrichment.v12i3.625

Abstract

Having loyal workers can provide many benefits for the company in addition to the low turnover of workers also gives the company an impetus to continue to grow. The study was conducted to test the influence of work loyalty through the variables of self-management practices and job satisfaction at the Telkomsel Orbit Office in Bandung City. A total of 134 questionnaires were distributed to selected respondents and used as a static analysis. The results of the calculation of multiple linear regression analysis showed that self-management practices and job satisfaction had a sufficient influence on Worker Loyalty by 32.5%. The observation of the results of the questionnaire calculation shows that the variable of job satisfaction has a greater point than self-management practice.
Influence of Influencer Marketing and Event Marketing in Order to Build Tokopedia Brand Loyalty Didi Tarmidi; Lulu Jane Rimba
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.185 KB) | DOI: 10.35335/enrichment.v12i4.751

Abstract

Maintaining consumer loyalty to the brand is the main important task that must be in the marketing strategy to maintain the company's sales and revenue especially if the company is e-commerce in Indonesia such as Tokopedia. This study will reveal how the influence of variable influencer marketing and Tokopedia marketing events in building consumer brand loyalty. This research method uses a quantitative approach with survey instruments then described in descriptive analysis. At the end of the study, it was shown that the results of both variable influencer marketing and event marketing had a significant impact on the loyalty of 46.3%. Further reviewed influencer marketing, influencer marketing encourages consumers to routinely review marketing events on the Tokopedia application and then marketing events also help consumers visit longer with offers at a limited time in certain product categories – certain products encourage consumers to keep using Tokopedia as an option in shopping.
The Effect of Digital Marketing Training on the Digital Online Garage Sale Community and their Implications on Capital Investment Decisions Didi Tarmidi; Abdul Wafiq
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.999 KB) | DOI: 10.35335/enrichment.v12i4.752

Abstract

This study aims to determine the effect of digital marketing training on the online digital Garage Sale community and its implications for capital investment decisions, a case study on the West Java Kadin fostered business in Bandung. The research method applied is in the form of a descriptive analytical survey method, while the sample used is 32 respondents. The variables studied from each respondent are digital marketing training, the Digital Online Garage Sale community, and capital investment decisions. The type of data collected is primary data. The results showed that digital marketing training had an effect on the Digital Online Garage Sale community. And the Digital Online Garage Sale community influences capital investment decisions. The object of this research is the sample of respondents used is still limited to the business assisted by the West Java Chamber of Commerce in Bandung, therefore further research needs to be carried out based on more varied sampling with a longer duration, so that generalizable results are obtained.
Co-Authors Abdul Wafiq Lulu Jane Rimba Rama Mustofa Urip Sentoso