Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Binus Business Review Jurnal Doktor Manajemen (JDM) Enrichment : Journal of Management
Rizal Syarief
IPB University
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Student Admission Strategy in Terms of The Influence of Physical Infrastructure And Sharia Marketing On The Decision To Choose A College By New Students Refi Nabillah Royadi; Laily Dwi Arsyanti; Rizal Syarief
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.045 KB) | DOI: 10.35335/enrichment.v12i4.788

Abstract

Universities have a duty to provide quality education by constantly improving the quality they have. This study aims to analyze the factors of physical infrastructure and sharia marketing to the number of new student admissions and strategies to increase the number of students enrolling in the Global Institute of Technology and Business (Global Institute). The method used in this study is a quantitative method. The data processing and analysis techniques used in this study used Structural Equation Modeling (SEM), descriptive analysis, and SWOT analysis. From the results of this study, it can be concluded that physical infrastructure has a positive effect on decisions but not significantly on the decision to choose college, while Sharia marketing has a positive and significant effect on the admission of new students. Strategies toincrease the number of students enrolling in the Global Institute include having an extensive network of cooperation with the business world and industry for internships or working both at home and abroad, the implementation of affordable tuition fees with a payment scheme can be paid in installments, the possession of a curriculum that is able to adjusting to the development of the business world and industry, improving the quality of human resources both in terms of formal and non-formal education, and making continuous improvements and maintenance of facilities and infrastructure.
Do the Government Support Salt Small and Medium Enterprises’ Competitiveness? Rahmadi Sunoko; Asep Saefuddin; Rizal Syarief; Nimmi Zulbainarni
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8580

Abstract

As a strategic commodity, salt in Indonesia faces the challenges of increasing imports rather than the capacity to produce locally, which SMEs almost produce. Therefore, the research explored the extent of the government’s role in the competitiveness of salt SMEs. The research applied a descriptive method with a qualitative approach. For policy analysis, literature review, observation, and in-depth interviews were conducted to analyze the effectiveness of government policies using Regulatory Impact Assessment (RIA) and Cost-Benefit Analysis (CBA). The results find that at least six issues on the existing policies need concern. It consists of local people who are allowed to produce salt, the President Decree 69/1994 role and position, the salt consumption, which is mandatory to have SNI, the changeable salt classification, the other SNI than voluntary iodized consumption salt, and SNI for food-grade salt and caustic soda (chlor-alkali products). The situation shows the government’s significant role in influencing the competitiveness of sustainable salt SMEs. Subsequently, the research proposes recommendations for the sustainable competitiveness of Small and Medium Enterprises (SMEs) on salt industry development, such as arranging new regulations or revising the existing regulation by integrating and harmonizing the interest cross-ministries, establishing the task force under the Coordinating Ministry for Economic Affairs or directly under the president to prepare the national salt industries development. The national salt classification needs to be considered as the applicable classification internationally. Salt is salt, so there is no need to differentiate it into local and imported salt. Therefore, the imported salt can be classified into food-grade and Chlor-Alkali products (CAP) salt, which should meet international standards and be mandatory.
CONSUMER BEHAVIOR IN MAKING DECISIONS TO BUY COFFEE AT COFFEE SHOP IN BOGOR CITY Raisa Amellinda; Rizal Syarief; Ririn Wulandari
Jurnal Doktor Manajemen (JDM) Vol 6, No 2 (2023): September 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i2.21550

Abstract

Brand Image, coffee shop atmosphere and service quality are factors that influence consumer behaviour in purchasing decisions. This research is located Bogor City focusing on coffee shop using a sample of 112 millennial and Z generations. The data collected by distributing questionnaires. Furthermore, the data that has been collected was analyzed using descriptive analysis and Partial Least Square analysis. The results of this study indicate that brand image does not affect consumers purchase intention of coffee products in Bogor city coffee shops, brand image and service quality have a significant positive effect on consumer purchasing decisions of coffee products in Bogor city coffee shops, Atmosphere coffee shop and service quality have a significant positive effect on purchase intention of consumers of coffee products in coffee shops in Bogor and purchase intentions do not significantly mediate the effect of brand image, Atmosphere coffee shop, and service quality on consumer purchasing decisions for coffee products in coffee shops in Bogor.
Co-Authors ASEP SAEFUDDIN Laily Dwi Arsyanti Nimmi Zulbainarni Rahmadi Sunoko Raisa Amellinda Refi Nabillah Royadi Ririn Wulandari