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All Journal Enrichment : Journal of Management Conference on Community Engagement Project (Concept)
Micel Thai
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Factors Affecting Repurchase Intention Interest in Fashion E-Commerce in Batam City Suyono Saputra; Micel Thai
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.145 KB) | DOI: 10.35335/enrichment.v12i5.825

Abstract

Fashion is a style that is used daily by someone, where they can show their ideals and personalities. Therefore, nowadays, many customers buy back clothes online. This research was carried out to know the relationship between quality, value, innovativeness, brand awareness, trust in satisfaction and repurchase intention, satisfaction with repurchase intention, and brand awareness of repurchase intention through satisfaction. Likewise, the sample from this research is the Millennial/Y/Z generation in Batam City, which has obtained 252 data. Then, processing this sample data will use the SmartPLS version 26 software. The test data results in this study show that brand awareness, trust, and satisfaction with repurchase intentions have a significant positive effect, while quality, value, and innovativeness do not. Meanwhile, it shows that brand awareness, innovation, trust, and satisfaction value have a significant positive effect, while quality does not. Furthermore, the variable of brand awareness on repurchase intention through satisfaction is insignificant.
Application of Promotion Mix for KH Laundry Micel Thai; Suyono Saputra
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

KH Laundry is a shop engaged in laundry services in Batam City. Many people still need to know or recognize the existence of KH Laundry. Besides that, KH Laundry also still applies traditional management systems or less developed techniques, such as not having an Instagram account. While today's technology is developing rapidly, every business must understand making correct and effective marketing strategies to make the business grow and expand. Therefore, the method that will be applied to KH Laundry is to use the type of promotion mix, which can also be referred to as the promotion mix. Data collection uses observation by visiting the business and conducting interviews via Whatsapp. The conclusion from the research is the importance of improving marketing strategies through an easy-to-use technology platform to increase company sales so that they can compete with other businesses.
Co-Authors Suyono Saputra