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All Journal Enrichment : Journal of Management Conference on Community Engagement Project (Concept)
Micel Thai
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Enrichment : Journal of Management

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Factors Affecting Repurchase Intention Interest in Fashion E-Commerce in Batam City Suyono Saputra; Micel Thai
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.145 KB) | DOI: 10.35335/enrichment.v12i5.825

Abstract

Fashion is a style that is used daily by someone, where they can show their ideals and personalities. Therefore, nowadays, many customers buy back clothes online. This research was carried out to know the relationship between quality, value, innovativeness, brand awareness, trust in satisfaction and repurchase intention, satisfaction with repurchase intention, and brand awareness of repurchase intention through satisfaction. Likewise, the sample from this research is the Millennial/Y/Z generation in Batam City, which has obtained 252 data. Then, processing this sample data will use the SmartPLS version 26 software. The test data results in this study show that brand awareness, trust, and satisfaction with repurchase intentions have a significant positive effect, while quality, value, and innovativeness do not. Meanwhile, it shows that brand awareness, innovation, trust, and satisfaction value have a significant positive effect, while quality does not. Furthermore, the variable of brand awareness on repurchase intention through satisfaction is insignificant.
Co-Authors Suyono Saputra