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All Journal Enrichment : Journal of Management Strata Business Review
Heru Tri Sutiono
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Destination Image: Is It Important To Increase Tourists' Revisit Intention To Goa Cemara Beach In Bantul Regency? Oky Rahayu Kitri Wijaya; Heru Tri Sutiono; Wisnalmawati
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.565 KB) | DOI: 10.35335/enrichment.v12i5.893

Abstract

This research use to find out the mediating role of destination image on the effect of the electronic world of mouth and destination attractiveness on tourists' revisit intention to Goa Cemara Beach in Bantul Regency after the Covid-19 pandemic. The phenomenon of a decreasing the number of visitors that occurred at Goa Cemara Beach in Bantul Regency illustrates the low intention of visiting. The research problem is formulated whether electronic word of mouth affects the revisit intention, destination attractiveness affects the revisit intention, destination image affects the revisit Intention, electronic word of mouth affects the revisit Intention with the destination image as a mediating variable, and the destination attractiveness affect the revisit Intention with the destination image as a mediating variable. Questionnaire with 200 tourists in Goa Cemara Beach. Hypothesis testing using SEM-PLS. Electronic word of mouth has a positive and significant effect on revisit intention mediated by the destination image variable, and destination attractiveness has a positive and significant effect on revisit Intention mediated by the destination image variable. The mediation's effect is partial mediation. The destination image has been proven to have an important role in increasing tourists' revisit intention to the Goa Cemara Beach in Bantul Regency. It is proven that the electronic world of mouth and destination attractiveness affect tourists' revisit intention by mediating the destination image.
Factors Determinant Behavior Masters Student in Adopt OJS Website Titik Kusmantini; Heru Tri Sutiono; R. Hendri Gusaptono; Yekti Utami
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.114

Abstract

Study this aim for confirmation factors determinant master student in adoption of the Online Journal System (OJS) website. To compose a skeleton conceptual about behavior adoption technology information , researcher use two theory base i.e. acceptance model technology (TAM) and theory acceptance and use technology integrated (UTAUT). Sample in study this is Master of Management students at University X amounted to 105 students. Structural model testing techniques using LISREL for verify structural model and validation hypothesis research. Research results identify that there is correlation between 8 factors determinant behavior student in OJS website adoption, factor the is (1) facilitating conditions; (2) perceived usefulnes; (3) perceived easy to use; (4) social approval; (5) result demonstrability; (6) innovation awareness and (8) voluntariness of use. Ability factor determinant the by simultaneously capable shape behavior adoption by 73%. Test results hypothesis reported that four factor like condition facilitating condition, perceived usefulness, perceived easy to use and social approval have significant influence to adoption of OJS websites, and social approval have most significant influence to adoption of OJS website. Implication practical on results study this is important for OJS manager for designing convenient OJS features and templates user to submit articles, as well as important for to do maintenance application.
Co-Authors Oky Rahayu Kitri Wijaya R. Hendri Gusaptono Titik Kusmantini Wisnalmawati Yekti Utami