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All Journal Iqtishoduna: Jurnal Ekonomi Islam
Naila Syahida Rohmah
Departement of Islamic Economics, Faculty of Economic and Management, Institut Pertanian Bogor
Economics, Econometrics & Finance

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Pengaruh Persepsi Label Halal terhadap Keputusan Pembelian Produk Makanan Olahan Impor pada Muslim Generasi Z Tita Nursyamsiah; Naila Syahida Rohmah; Qoriatul Hasanah
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 11 No. 2 (2022): October
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.751 KB) | DOI: 10.54471/iqtishoduna.v11i2.1856

Abstract

Nowadays, imported processed food products are increasingly distributed in Indonesia, however not all of them have been halal labelled. Due to this condition, Muslim consumers need to increase selectivity in buying imported processed food products which guaranteed the  halal status and suitable for consumption. This study aims to analyze the effect of religiosity, reference group, income, lifestyle, and perceptions of halal labels on purchasing decision of imported processed food products in 100 respondents of Generation Z Muslim who lived at Bogor Regency. This study used descriptive analysis method and data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that the reference group, income, lifestyle, and perception of the halal label had a positive and significant effect on purchasing decision of imported processed foods.
Co-Authors Qoriatul Hasanah Tita Nursyamsiah