Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Rahma Andita Desi Pramesti
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Brawijaya, Indonesia
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH INTERNAL SERVICE QUALITY DAN INTERNAL CUSTOMER SATISFATION TERHADAP EMPLOYEE LOYALTY Rahma Andita Desi Pramesti; Ananda Sabil Hussein
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.803 KB)

Abstract

Employee loyalty is an important key for companies that want to survive and win the competition in business. This study aims to identify the effects of internal service quality and internal customer satisfaction on employee loyalty at PT. HashMicro Indonesia. This study is categorized as explanatory research, which can either accept or reject hypotheses based on the testing results. Using simple random sampling, 127 employees of the company were selected as the sample. This research uses instrument test and classical assumption test in SPSS 25. The data was analyzed using descriptive statistics and multiple linear regression. This research finds that internal service quality does not influence employee loyalty and that internal customer satisfaction affects employee loyalty. The results in this study can reveal how important the influence of internal customer satisfaction affects employee loyalty, so that companies or similar are expected to pay more attention to things that can increase employee satisfaction and measure employee satisfaction to achieve the highest level of employee loyalty.
Co-Authors Ananda Sabil Hussein