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All Journal Jurnal EMT KITA Jurnal Manajemen dan Bisnis (JMB) Jurnal Pengabdian UMKM
Hepiana Patmarina, Hepiana
Bandar Lampung University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Journal : Jurnal EMT KITA

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Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai di Sekretariat DPRD Kota Bandar Lampung Zulfa, Indana; Patmarina, Hepiana
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2134

Abstract

The purpose of this research is to determine the impact of work inspiration on the implementation of representation at the Bandar Lampung City DPRD secretariat, to determine the impact of the workplace on the implementation of representation at the Bandar Lampung City DPRD secretariat. Knowing the influence of work inspiration and the workplace on the implementation of representation at the Bandar Lampung City DPRD secretariat. This research uses a subjective exploration strategy with meeting techniques. The hypothetical premises used are inspirational, workplace, and representative execution hypotheses. Considering the consequences of directed exploration, it is reasonable that there is a positive and large impact between inspiration at the exhibition representing the Bandar Lampung City DPRD. Expanding inspiration within representatives can further develop worker performance, especially representatives of the Bandar Lampung City DPRD. There is a positive and critical influence between workplaces on the presentation of representatives of the Bandar Lampung DPRD. If offices increase, exhibitions will also increase or vice versa, if offices decrease, presentations will also decrease. There is a positive and critical influence between inspiration and the workplace on the presentation of representatives of the Bandar Lampung DPRD. Expanding inspiration and workplaces within representatives can further develop the performance of workers, especially workers in the Bandar Lampung City DPRD environment.
Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Sembako Pada PT Sinar Setia di Bandar Lampung Kurniawan, Sandy Frans; Patmarina, Hepiana
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2374

Abstract

Understanding consumer behavior plays a crucial role in formulating marketing strategies to meet the needs and desires of customers, ultimately enhancing customer satisfaction. This research aims to investigate the influence of consumer behavior (X1) on purchasing decisions (Y) of groceries at PT Sinar Setia, located at Jl. Sultan Hasanudin No. 60A, Bandar Lampung. This study was chosen because a deep understanding of consumer behavior can provide valuable insights into analyzing consumer preferences and habits, which are essential for businesses to optimize their marketing strategies. This study employs a quantitative research approach with primary data obtained directly from the research object. Data were collected through the distribution of questionnaires and observation at PT Sinar Setia. A Likert scale was used to measure respondents' responses, with scores ranging from 1 to 5. The total population of respondents was 480, with a sample of 83 respondents selected through accidental sampling technique. Data analysis was conducted using simple linear regression and SPSS statistical software. The research findings indicate that the t-value of 5.813 exceeds the t-table value of 1.9896, with a significance value of 0.000 < 0.05, demonstrating that the consumer behavior variable (X1) significantly influences purchasing decisions (Y).
Co-Authors Ardansyah, Ardansyah Kurniawan, Sandy Frans Leonardo, Rico Sapmaya Wulan Sitanggang, David Pasroha zulfa, indana