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All Journal KANGMAS: Karya Ilmiah Pengabdian Masyarakat
Iman Sidik Nusannas
STIE Dr. Khez Muttaqien
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Other

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Analisis dan Solusi UMKM Kue Bawang Anna di Purwakarta Ropi Marlina; Ade Nurhayati Kusumadewi; Iman Sidik Nusannas
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 3 No 3 (2022): KANGMAS: Karya Ilmiah Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v3i3.931

Abstract

The purpose of this service is to find out and analyze the problems that occur in MSMEs Bawang Anna Purwakarta Cake, especially in the marketing and financial process and provide practical solutions in solving their problems. The existence of MSMEs in this community has had a very large contribution to the economy of people's lives, including in the Purwakarta environment so that their presence can be an opportunity to utilize resources and open up job opportunities.The implementation method uses descriptive methods.  The instrument is carried out by direct interviews with MSME owners and surveys. The analytical techniques used in this service use SWOT analysis techniques. The object of service was carried out on the Anna Purwakarta Onion Cake MSME in September-October 2022 which was located on Jl. Kol Rahmat RT02 / RW04, Tegal Munjul, Purwakarta.The results of service in the field show that MSMEs of Anna Onion Cake do not have a record of the report on cost of goods produced and profit and loss. MSMEs Bawang Anna Cake failed in distributing through expeditions because the products were fragile and did not carry out promotions.
Co-Authors Ade Nurhayati Kusumadewi Ropi Marlina