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PEMETAAN PROSPEK KUNJUNGAN WISATAWAN ASAL TIONGKOK DI PASAR GLOBAL Maulana, Addin
Jurnal Ekonomi dan Pembangunan Vol 26, No 2 (2018)
Publisher : Pusat Penelitian Ekonomi-LIPI

Kajian ini dilakukan untuk melihat potensi pasar wisatawan Tiongkok yang melakukan kunjungan wisata ke mancanegara. Studi ini menganalisis dua aspek penting di dalam pemetaan prospek wisatawan. Pertama, porsi dari perjalanan wisata penduduk keluar negeri yang dapat membantu mengidentifikasi potensi kunjungan wisatawan yang dihasilkan. Kedua, gross domestic product (GDP) per kapita yang merepresentasikan tingkat kesejahteraan penduduk disuatu wilayah dalam hal ini provinsi. Studi ini mencakup 31 provinsi yang terdapat di Tiongkok. Dengan memodifikasi Boston Consulting Group (BCG) Growth-Share Matrix, maka didapat delapan provinsi di Tiongkok yang memiliki prospek pasar paling unggul yaitu: Shanghai, Beijing, Guangdong, Jiangsu, Liaoning, Zhejiang, Shandong dan Hubei. Provinsi-provinsi tersebut umumnya terdapat di wilayah timur Tiongkok. Studi ini memberikan saran pada pemerintah agar lebih intensif untuk melakukan promosi pariwisata Indonesia di kedelapan provinsi tersebut.

PENGARUH KUNJUNGAN WISATAWAN MANCANEGARA DAN PERJALANAN WISATAWAN NUSANTARA TERHADAP PENYERAPAN TENAGA KERJA SEKTOR PARIWISATA DI INDONESIA Maulana, Addin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.809 KB)

This is an associative research to identify the relation between two or more variables. The variables studied are international tourist visits, domestic tourist visits, and the tourism employment in Indonesia. The research used SPSS and normality test data analysis, classic assumption test, double linier regression, and hypothetical test. From the double linier regression formula then resulted that the constant value is 15.401. It means that if there is no amount of international and domestic tourist visit, then the number of employment in tourism sector is 15.401. If there is one added to the number of international tourist visit, then it will influence the number of employment of 2.086. If there is one added to the number of domestic tourist visit, then it will influence the number of employment of -0.096. If using the double linear regression method, it is better to use R square adjusted to 0.886 or 88.6%. This shows that the percentage of the influence of independent variables (the number of international and domestic tourist visit) able to explain as much as 88.6% of dependent variable (the number of employment in tourism sector). As for the 11.4% is influenced by other variables not explained in the research. Hence, it is important to conduct research related to other variables that also influence the tourism employment.

PEMETAAN PROSPEK PASAR WISATAWAN NUSANTARA DI INDONESIA Maulana, Addin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 13 No 1 (2019): Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisata
Publisher : Ministry Of Tourism

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.274 KB)

Utilizing the Tourism Potential Market Matrix (PPP) which is a modification of the Boston Consulting Group (BCG) Matrix, this study resulted in a mapping of the prospects of the domestic tourist market in Indonesia. From this study, it was identified the market potential that besides on the ability of a provinces to produce the number of trips for domestic tourists, and  also has the potential of the prospect of spending while traveling. There are 5 Provinces which are included in the most potential market quadrant in the development of domestic tourist because they have a high average income, and the high on travel propensity, namely: Bangka Belitung Islands, DKI Jakarta, Riau Islands, North Sulawesi and DI Yogyakarta. These provinces can be optimized by other provinces to be developed as a tourism market, so that they are expected to bring quality tourists.

IDENTIFIKASI POTENSI KUNJUNGAN WISATAWAN MANCANEGARA PADA POS LINTAS BATAS BUILALO DI PROVINSI NUSA TENGGARA TIMUR Maulana, Addin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 13 No 2 (2019): Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisata
Publisher : Ministry Of Tourism

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (916.431 KB)

Cross-border posts have a big role in contributing foreign tourists to Indonesia, but until now the records carried out are still less optimal. This study aims to identify the potential for tourist visits through the Builalo?s Cross-border Post, so that the development of tourism that depends on this post can be further optimized. By using descriptive methods where data is collected through documentation studies, field observations, and interviews. This research has successfully identified that the Builalo Cross-border Post located in East Nusa Tenggara Province has the potential for foreign tourists to visit an average of 5.55 per day or 2,026 foreign tourists per year. Foreign tourist visits through this gate are strongly influenced by the Market Day which is held every Thursday, where that day always has the highest peak visit in 1 week, and it is estimated that the average visit on that day is 23.7. foreign tourist visits. Inadequate facilities and infrastructure are the most serious challenges in the development of Tourism in the area adjacent to this gate. Because visiting friends or relatives is another main goal besides visiting market days, it creates more economic activity (trade, festivals, etc.) and an increase in supporting facilities is felt very necessary.  Key words: Cross-border Post, Tourism, International Tourist Arrivals.

KAJIAN PEMETAAN PASAR PARIWISATA POTENSIAL INDONESIA DALAM MENGEMBANGANKAN SILVER TOURISM (Dengan Pendekatan Boston Consulting Group (BCG) Growth-Share Matrix) Maulana, Addin
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.2719

Silver tourism merupakan pangsa pasar yang potensial untuk dikembangkan. Hambatannya adalah, belum adanya kajian terkait pangsa pasar kategori ini untuk pariwisata Indonesia. Kajian ini bertujuan untuk memberikan gambaran terkait potensi pengembangan Silver Tourism dalam hal penentuan pasar potensial bagi pariwisata Indonesia. Dengan menggunakan BCG Growth-Share Matrix, maka didapatkan terdapat Negara-Negara yang mampu menjadi pasar potensial bagi pengembangan pasar Silver Tourism dilihat dari jumlah kunjungan (Kuantitas), serta kemampuan ekonomi (Kualitas). Negara-Negara asal wisatawan mancanegara yang dimaksud antara lain: Belanda, Jepang, Tiongkok, Singapura, Malaysia, Australia, Malaysia, Ameria, Inggris, Jerman, Perancis, India, dan Korea Selatan.

KAJIAN PERHITUNGAN GLOBAL GROSS TRAVEL PROPENSITY (GTP) DAN COUNTRY POTENTIAL GENERATION INDEX (CPGI) 2016 Addin Maulana
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2594

This study is intended to provide an overview of the position of countries in the world based on Gross Travel Propensity (GTP) and the Country Generation Potential Index (CPGI), which are expected to become one of the considerations in determining the potential market for tourism development. This study uses a formula developed by Hurdman. Using this formula, the results as follows: 58 from 89 countries with CPGI of more than 1.0 were obtained, indicating that this country produced more international tourists than expected from their population; Of these 58 countries, 23 countries have higher GTP than their country's population, meaning that these countries have a population with a tendency to travel abroad high, so that it will be very potential to put them as the main market; A total of 17 countries have more than half the GTP population, allowing these countries to be considered as secondary markets; While 18 other countries have GTP less than ½ of the population, so it has a low potential to be considered as a market. This study provides recommendations to the government in determining the country to be a target market for international tourists, from the perspectives aspect of the population and the number of tourist trips abroad produced in the country.

POLA MUSIMAN KUNJUNGAN WISATAWAN MANCANEGARA AUSTRALIA KE NEGARA INDONESIA, THAILAND, DAN SINGAPURA Addin Maulana; Chamma Fitri Putri Pradjwalita Koesfardani; Norman Sasono
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4855

The number of tourist arrivals is one of the main points in assessing the success of the tourism sector. Because of that, the seasonal pattern of tourist arrivals is an important thing that must be observed in making policies in the field of tourism marketing. Therefore, identifying seasonal patterns will influence the strategy of allocating available resources, especially in markets that have great potential in producing quality tourists like Australia. By using the calculation of Seasonality Ratio, Seasonality Indicator, Gini Coefficients, and Seasonality Index, this study compares the seasonal patterns of Australian tourists arriving in Indonesia with other competing countries, namely Singapore and Thailand. This research has succeeded in identifying that the Seasonality Ratio and Seasonality Indicator values show the pattern of Australian tourists arrives in Indonesia has more fluctuations every month. Despite this, the seasonal level of Australian tourists to Indonesia is low the same as the two other countries. This is seen from the results of the Gini Coefficient calculation in the three countries are below 0.5, or the difference in tourist arrivals per month is not significant. The Seasonality Index indicator shows that January, April, and December are the peak season periods for Australian tourists arriving Singapore and Thailand. However, this is different in Indonesia which is in the off-season phase. Thus, Indonesia has opportunities to optimize Australian tourist arrives in the off-season with the right marketing policies.

The Mapping of Quality Tourists Prospects for Indonesia’s Tourism Markets Addin Maulana; RR Chamma Fitri Putri Pradjwalita Koesfardani; I Dewa Gede Richard Alan Amory
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6373

The research aimed to identify which countries could be segmented as a potential tourism market for Indonesiato increase quality tourists. It applied quantitative methods with descriptive statistical analysis techniques todescribe the average expenditure per visit and the length of stay. It was conducted by modifying the quadrantmodel. The result shows that there are countries included in the market with the prospect of quality tourists.Those are Saudi Arabia, Netherlands, Sweden, Switzerland, Belgium, Russia, France, Germany, Austria, Finland,Italy, Spain, Norway, Denmark, Canada, United Kingdom, New Zealand, USA, Portugal, Egypt, Pakistan, andAustralia. The government needs to optimize those countries to become the main market. Therefore, the revenuefrom the tourism sector can be better optimized.

PENGARUH KUNJUNGAN WISATAWAN MANCANEGARA DAN PERJALANAN WISATAWAN NUSANTARA TERHADAP PENYERAPAN TENAGA KERJA SEKTOR PARIWISATA DI INDONESIA Addin Maulana
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 11 No. 1 (2016): June 2016
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v11i12016.119-144

This is an associative research to identify the relation between two or more variables. The variables studied are international tourist visits, domestic tourist visits, and the tourism employment in Indonesia. The research used SPSS and normality test data analysis, classic assumption test, double linier regression, and hypothetical test. From the double linier regression formula then resulted that the constant value is 15.401. It means that if there is no amount of international and domestic tourist visit, then the number of employment in tourism sector is 15.401. If there is one added to the number of international tourist visit, then it will influence the number of employment of 2.086. If there is one added to the number of domestic tourist visit, then it will influence the number of employment of -0.096. If using the double linear regression method, it is better to use R square adjusted to 0.886 or 88.6%. This shows that the percentage of the influence of independent variables (the number of international and domestic tourist visit) able to explain as much as 88.6% of dependent variable (the number of employment in tourism sector). As for the 11.4% is influenced by other variables not explained in the research. Hence, it is important to conduct research related to other variables that also influence the tourism employment.

Pemetaan Prospek Pasar Wisatawan Nusantara di Indonesia Addin Maulana
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 13 No. 1 (2019): June 2019
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v13i12019.1-15

Utilizing the Tourism Potential Market Matrix (PPP) which is a modification of the Boston Consulting Group (BCG) Matrix, this study resulted in a mapping of the prospects of the domestic tourist market in Indonesia. From this study, it was identified the market potential that besides on the ability of a provinces to produce the number of trips for domestic tourists, and also has the potential of the prospect of spending while traveling. There are 5 Provinces which are included in the most potential market quadrant in the development of domestic tourist because they have a high average income, and the high on travel propensity, namely: Bangka Belitung Islands, DKI Jakarta, Riau Islands, North Sulawesi and DI Yogyakarta. These provinces can be optimized by other provinces to be developed as a tourism market, so that they are expected to bring quality tourists.

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