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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Fahmi Idris Audina
Universitas Pelita Harapan
Humanities Social Sciences

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Faktor yang Memengaruhi Niat Wisatawan Jabodetabek Kembali Ke Pulau Bali Semasa Covid-19 Fahmi Idris Audina; Theodosia C. Natalia; Diena Mutiara Lemy; Meitolo Hulu
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 16 No. 2 (2022): December 2022
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v16i22022.186-202

Abstract

The purpose of this research is to analyze the effect of motivation, travel constraints, and destination image on Greater Jakarta tourists’ revisit intentions to Bali during the Covid-19 pandemic. This study emphasizes four variables consists of tourist motivation (X1), travel constraints (X2), destination image (Z), and revisit intention (Y). Purposive sampling collects 297 respondents who lived in Greater Jakarta and visited Bali during the Covid-19 pandemic. This study uses the PLS-SEM analysis technique to identify the influence between variables. The results showed that tourist motivation had a positive and significant effect on the destination image and the revisit intention. Contraryly, travel constraints had a negative and significant effect on destination image and revisit intention. With this research, tourism businesses can use the findings of this study as a reference when developing Bali tourism marketing strategies
Co-Authors Hulu, Meitolo Mutiara Lemy, Diena Theodosia C. Natalia