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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Computech & Bisnis (e-Journal) Jurnal Sosioteknologi MIX : Jurnal Ilmiah Manajemen MODUS-Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Manajemen IJBE (Integrated Journal of Business and Economics) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Mahendra Fakhri
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Bisnis dan Manajemen

 1 
Determinants of Organizational Citizenship Behavior: The Case of an Indonesian Insurance Company Mahir Pradana; Mahendra Fakhri; Alini Gilang; Puti Khairin
Jurnal Bisnis Manajemen Vol 19, No 2 (2018): September 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.941 KB) | DOI: 10.24198/jbm.v19i2.170

Abstract

A company's human resource aspect can gain benefit from extra-role behaviors known as organizational citizenship behavior (OCB). This research discusses about organizational citizenship behavior (OCB) of the employees at an insurance company based in Jakarta, Indonesia. The purpose of this research to analyze the dominant factors that influence OCB in the company. Factors affecting the OCB are altruism, conscientiousness, sportsmanship, courtesy and civic virtue. The type of research used is descriptive with quantitative method. The respondents were 66 employees of Satria Muda Sucore Agency. The sampling technique using probability sampling with simple random sampling type and using factor analysis method. The results of research showed that OCB is in the decent and more to ‘high’ category. This research formed five factors that are tolerance factor, help behavior factor, compliance factor, participation factor and loyalty factor. Tolerance factor is the most dominant factor of OCB.
VIRAL MARKETING: A BIBLIOMETRIC APPROACH TO EXPLORE RESEARCH NOVELTY Nurafni Rubiyanti; Mahendra Fakhri; Aznul Fazrin bin Abu Sujak
Jurnal Bisnis Manajemen Vol 24, No 1 (2023): March 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v24i1.2060

Abstract

In this article, we evaluate works on electronic viral marketing using bibliometric analysis and systematic review in this paper. Our data reveal that there has been a substantial increase in research publications during the previous two decades. Viral marketing, social media, and word-of-mouth are some of the hottest subjects in this field. We inferred many issue clusters from this research, including influence, attitude, social network, and electronic word-of-mouth. This article also explores the implications and potential future directions of the research.
Co-Authors Alini Gilang An Nisaa Intan Aznul Fazrin bin Abu Sujak Bryan Joriko S Milala Budi Rustandi Kartawinata Dameria Gita Olivia S Dyah Maharani Henrika Arda Ekaristi Hiendra Kurniawan Mahir Pradana Muhammad Chandra Muzaffar Alghifari Muhammad Rifqi Ghiffary Nining Ratnayu Nurafni Rubiyanti Olivia S, Dameria Gita Puti Khairin Quinerita Stevani Aruan Quinerita Stevani Aruan, Quinerita Stevani Raina Cahya Tiyana Ratnayu, Nining Ratnayu, Nining Saragih, Romat Suci Octaviani Syarah Amalia Tiyana, Raina Cahya