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Fakhri, Mahendra
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

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Analisis pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan pada objek wisata puncak gundaling di Kabupaten Karo Bryan Joriko S Milala; Mahendra Fakhri
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i3.2417

Abstract

Gundaling Peak is a tourist attraction located in the Karo highlands. To increase the number of visitors, customer satisfaction must be considered and improved, several variables that can affect customer satisfaction include promotion and service quality. This study aims to analyze the impact of promotion and service quality on customer satisfaction who visit the Puncak Gundaling tourist attraction. The method used in this research is a descriptive quantitative research method and the sampling technique is non-probability sampling with a total of 100 respondents. Data collection techniques are questionnaires and library data collection. The conclusion of this study is that promotion and service quality affect visitor satisfaction with a percentage of 65.77% and the remaining 34.23 is influenced by other variables not examined in this study.
Co-Authors Alini Gilang An Nisaa Intan Bryan Joriko S Milala Budi Rustandi Kartawinata Dameria Gita Olivia S Dyah Maharani Henrika Arda Ekaristi Hiendra Kurniawan Mahir Pradana Muhammad Chandra Muzaffar Alghifari Muhammad Rifqi Ghiffary Nining Ratnayu Puti Khairin Quinerita Stevani Aruan Quinerita Stevani Aruan, Quinerita Stevani Raina Cahya Tiyana Ratnayu, Nining Ratnayu, Nining Saragih, Romat Suci Octaviani Syarah Amalia