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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Computech & Bisnis (e-Journal) Jurnal Sosioteknologi MODUS-Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Manajemen IJBE (Integrated Journal of Business and Economics) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Fakhri, Mahendra
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Ekonomi, Bisnis

 1 
ANALISIS FAKTOR PEMBENTUK KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA UNIVERSITAS TELKOM : (STUDI PADA MAHASISWA PRODI S1 ADMINISTRASI BISNIS FAKULTAS KOMUNIKASI DAN BISNIS UNIVERSITAS TELKOM ANGKATAN 2016) Mahendra Fakhri; Alini Gilang; Nining Ratnayu
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 11 No 1 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

In Indonesian, public university and private university compete so tightly to create qualified graduates. Beside that, they compete to provide best educational services to get more students. This study aimed to analyze dominant factors that forming student decision in choosing Telkom University study program S1 Business Administration.The type of this study is descriptive research with nonprobability sampling and simple random sampling technique. Questionnaires were distributed to 100 samples of Business Administration’s students batch 2016. This research used variable such as: friends attending college, influence of parents, influence of friends, influence of other individuals, location, academic program, academic reputation, educational facilities, costs, available of financial aid, employment opportunities, advertising, HEI’s representative and visit campus.Based on analysis, it was found 5 new factors such as college’s image, college promotion, influence of parents, influence of friends and college’s location. College’s image factor has the biggest variances value such as 29,15% in forming choise decision of Telkom University Prodi S1 Business Administration as a private college. Keywords: factor analysis, students choice decision of private college, college’s image.
Co-Authors Alini Gilang An Nisaa Intan Bryan Joriko S Milala Budi Rustandi Kartawinata Dameria Gita Olivia S Dyah Maharani Henrika Arda Ekaristi Hiendra Kurniawan Mahir Pradana Muhammad Chandra Muzaffar Alghifari Muhammad Rifqi Ghiffary Nining Ratnayu Puti Khairin Quinerita Stevani Aruan Quinerita Stevani Aruan, Quinerita Stevani Raina Cahya Tiyana Ratnayu, Nining Ratnayu, Nining Saragih, Romat Suci Octaviani Syarah Amalia