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All Journal SISFOTENIKA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Puji Susanti
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Social Media Influencers and Digital Democracy Puji Susanti; Irwansyah Irwansyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6485

Abstract

Social media has given birth to new digital talents who have developed into new industries, one of which is the emergence of social media influencers. The Indonesian government even spends a large enough budget to support digital activities, especially for influencers, because according to the government, influencers are the spearhead of digital democracy. The theory used is the Elaboration Possibility Model by seeing that the use of influencers as a means of persuasion targets the peripheral route of the audience. Previous research has discussed the context of marketing and branding, so in this study, the researcher wants to see how the role of influencers in a digital democracy is. The researcher traces research related to the topic, whether carried out in Indonesia or abroad during the last five years, and then analyzes each research result through a qualitative approach with the literature study method and collects secondary data from social media, books, and scientific findings. other. This study found that in digital democracy, influencers have influence in persuading and even directing the behavior of other social media users, but they are required to have integrity, credibility, expertise, and certain suitability in influencing society. However, the involvement of influencers must also be considered properly because influencers are a new profession in a new industry in the digital age, so if they can be paid to force one thought and block the birth of another opinion or even narrow the choice of one idea, then the influencer will be in conflict. with the principles of democracy itself. Researchers hope that this research will enrich the study of influencers as well as provide an understanding that after all, social media influencers have now become a new industry.
Analisa Tingkat Kepuasan Pelanggan Pada Percetakan Cv. Mega Media Menggunakan Algoritma C4.5 Puji Susanti; Eka Prasetyaningrum
SISFOTENIKA Vol 13, No 1 (2023): SISFOTENIKA
Publisher : STMIK PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30700/jst.v13i1.1357

Abstract

Di Indonesia media cetak dari waktu ke waktu berkembang dengan pesat. Hal tersebut diketahui dengan banyaknya jumlah percetakan jasa yang berdiri. percetakan jasa merupakan usaha yang memproduksi bermacam media cetak seperti spanduk, banner, pamflet dan lain sebagainya. Ada banyak  usaha percetakan yang menawarkan berbagai promo, hadiah, maupun dengan harga yang murah. Jika pelanggan kurang puas dengan hal tersebut semua akan sia-sia. Tujuan dari penelitian ini yaitu  membantu pemilik CV.Mega Media mengetahui tolak ukur kepuasan pelanggan untuk dapat bersaing dengan percetakan yang lain. Peneliti akan menganalisa  mengenai kepuasan pelanggan percetakan dengan atribut nama, jenis kelamin, usia, jenis pesanan, harga, pelayanan, kualitas produk, loyalitas, dan kepuasan. Dengan memanfaatkan teknik data mining  dari ketiga kali pengujian yang telah dilakukan pada dataset kepuasan pelanggan  yang dibagikan kepada 100 pelanggan, dapat di prediksi menggunakan algoritma C4.5 (decision tree)  dengan hasil  akurasi sebesar 93.00%  dengan bantuan tools Rapidminer 9.9. Dengan hasil  tersebut dapat digunakan untuk mengukur tingkat kepuasan pelanggan pada percetakan CV. Mega Media.
Co-Authors Irwansyah Irwansyah Prasetyaningrum, Eka