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All Journal Almufida: Jurnal Ilmu-Ilmu Keislaman
Muhammad Alfikri
Faculty of Social Sciences, North Sumatra State Islamic University
Religion Humanities Education Social Sciences

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ONLINE MARKETING COMMUNICATION STRATEGIES MUSLIM FASHION PRODUCTS “KAWAN MUSLIM Mhd. Latif Pratama; Muhammad Alfikri
Almufida : Jurnal Ilmu-Ilmu Keislaman Vol 7, No 1 (2022): Almufida: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Dharmawangsa

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Abstract

Kawan Muslim” is one of the Muslim fashion brands playing in the online market that has been able to grow rapidly with a rating of almost 5 stars on each of its products. The purpose of this study is to determine the online marketing communication strategy carried out by Kawan Muslim Muslim clothing in increasing brand awareness. The research type uses a descriptive type of qualitative approach with qualitative descriptive research methods. Data collection techniques carried out by interviews and observations. The technique of checking the validity of data using triangulation. Kawan Muslim is a Muslim fashion brand that chooses the online route in marketing its products. The results of the study explained that the marketing communication strategy carried out by Kawan Muslim is to focus on promotions carried out in various social media line-ups at this time. In conclusion, the marketing strategy has a promotional focus on sales and advertising. It is proposed to have a person in charge who specifically takes care of online. 
PUBLIC RELATIONS STRATEGY IN DEVELOPING WATER TOURISM IN SUNGGAL KANAN VILLAGE, SUNGGAL DISTRICT, DELI SERDANG REGENCY Arif Widianto; Muhammad Alfikri
Almufida : Jurnal Ilmu-Ilmu Keislaman Vol 7, No 1 (2022): Almufida: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Dharmawangsa

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The purpose of this study is to find out how the application of public relations strategies in developing water tourism in “Sunggal Kanan” village, Sunggal District, Deli Serdang Regency. This type of research is qualitative research using descriptive methods. In carrying out the research, the results were obtained that there is potential that can be developed by the indah dam water tourism manager together with the public relations of “Sunggal Kanan” village. However, there are also obstacles that hinder the development and visitability of the community to the Indah dam water tourism. Efforts in developing water tourism in “Sunggal Kanan” village that can be done by public relations are by analyzing and making a strategy in managing the management of the Indah dam water tourism which is under the auspices of BUMDes or “Sunggal Kanan” Village Owned Business Entity.  This is the main capital in the development of tourism in the village of “Sunggal Kanan”. Therefore, in this research, a PUBLIC RELATIONS strategy will be designed to develop tourism in “Sunggal Kanan” village using a SWOT analysis.
PERCEPTIONS OF COMMUNICATION SCIENCE STUDENTS CLASS OF 2018 TOWARDS THE TIK TOK APPLICATION AS A MEDIUM FOR SOMEONE'S POPULARITY Asih Permata Bunda BR Ginting; Muhammad Alfikri
Almufida : Jurnal Ilmu-Ilmu Keislaman Vol 7, No 1 (2022): Almufida: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Dharmawangsa

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Abstract

Increasingly sophisticated technology never satisfies desires and even encougares human curiosly. One of the influences of technology that cannot be separated from life is social media.  Moreover, social media can help someone become famous.  So this becomes a special attraction for pandemic, the TiokTok application was paresent in the midst of the community to accompany when rsearcherswant to find out how  students perceive the application.
THE EFFECTIVENESS OF WHATS'APP (WA) USERS IN CONVEYING INFORMATION AMONG STUDENTS MAJORING IN COMMUNICATION SCIENCES UIN NORTH SUMATRA Robiatul Adawiyah Lubis; Muhammad Alfikri
Almufida : Jurnal Ilmu-Ilmu Keislaman Vol 7, No 1 (2022): Almufida: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Dharmawangsa

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Abstract

The purpose of this research is to find out how effective whats'app (WA) users are in conveying information among students majoring in communication science at UIN North Sumatra force 2018. This research uses qualitative research methods using a descriptive approach in their presentation. There are two sources of data used in this study, namely primary and secondary data. The primary data in this study is the result of observing the surroundings, interviews, and documentation. While secondary data is used to compare the theoretical perspective with the results of interview data. The technique of data accumulation (collection) is combined from the results of observations, documentation and interviews from class equipment and 2018 force Communication Science students at UIN North Sumatra. The data validity test is combined with the data accumulation technique, then analyzed and seen and assessed for the level of validity. Thus, the results of the study showed that the process of using WA in conveying information and communication among IKOM UINSU students was said to be effective and efficient. Where in its use and implementation it is faster to reach the intended person and practical to use, besides that WA is also very Accessibility and Functional. The obstacle that often occurs among students is the internet network which is sometimes slow, for friends who send messages to friends who are far from the city, must have a strong internet signal in order to get information.
Co-Authors Arif Widianto Asih Permata Bunda BR Ginting Mhd. Latif Pratama Robiatul Adawiyah Lubis