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All Journal Airlangga Journal Innovation Management Reviu Akuntansi, Keuangan, dan Sistem Informasi (REAKSI)
Muhammad Choiri Ikhsan
Universitas Brawijaya
Economics, Econometrics & Finance Social Sciences

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DOES PAID PROMOTE INFLUENCES USER FREQUENCY TO PURCHASE? AN ANALYSIS USING AIDA DIMENSION Muhammad Choiri Ikhsan; Vina Sri Astuti; Abdul Agung Wijaya; Firdaus Finuliyah; Ahmad Miskatul Qulub
Airlangga Journal of Innovation Management Vol. 3 No. 2 (2022): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v3i2.20460

Abstract

The purpose of this study is to determine how paid promote program in Instagram could influence user intention to purchase products of fashion, culinary and craft products that dominate. The method used is a descriptive analysis using Attention, Interest, Desire and Action (AIDA) dimension to measure user frequency of purchasing products promoted. Determination of the number of respondents using a survey technique of 100 respondents. Data analysis is done by recapitulating the results of filling out the questionnaire from respondents. Recapitulation is carried out with descriptive techniques to describe the facts of each of those studied. The findings are that relationship between the > 0.600 indicators and the AIDA dimension as an important construct in advertising sustainability is paid promote fashion, culinary and craft products. And the AIDA construct, namely Attention, Interest, Desire and Action, are the driving factors for the dominant frequency response 6-8 times in craft products. It can be said that paid promote can be one marketing tools for creative economic sector products. This study's implications are delivered in two sides, literature and practices. Implication for literature, this research sheds light on customer behavior research in this digital technology era, especially using social media Instagram through paid promote programs within AIDA dimension - which is not yet discussed in previous research. The practical implication of this research is it also brings an emerging development analysis of the impact of using paid promotion as one of the marketing media for the creative economy sector products.
Implementasi Anggaran Berbasis Kinerja dalam Mempertahankan Opini Audit Wajar Tanpa Pengecualian Muhammad Choiri Ikhsan; Yeney Widya Prihatiningtias
Reviu Akuntansi, Keuangan, dan Sistem Informasi Vol. 2 No. 4 (2023): Reviu Akuntansi, Keuangan, dan Sistem Informasi (REAKSI)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to determine the understanding of audit opinions by Local Government Organizations issued by the Financial Audit Agency and the implementation of Performance-Based Budgeting of the Regional Financial and Asset Management Agency (BPKAD) of the East Java Provincial Government. The audit opinion is based on the control environment of BPKAD of the East Java Provincial Government. Discussion of the components of preparing a Performance-Based Budgeting including a clear program structure, performance indicators, and program evaluation, as well as a performance information system poses an effort to assess and observe the implementation of Performance-Based Budgeting in regional financial management. This research employs qualitative methods involving data collected through interviews with 6 respondents of different divisions in the organizational structure of East Java Provincial Government BPKAD, and documentation of government reports such as LHP BPK, LAKIP BPKAD, BPKAD Work Plan Report, and other relevant documents. The results of this research exhibited that efforts have been made to implement the internal control system through observations of the control environment while the implementation of Performance-Based Budgeting has not been fully comprehended as a whole despite implementing the components of preparing a Performance-Based Budgeting.
Co-Authors Abdul Agung Wijaya Ahmad Miskatul Qulub Firdaus Finuliyah Vina Sri Astuti Widya Yeney Prihatiningtias