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All Journal CAKRAWALA IJAL (Indonesian Journal of Academic Librarianship)
Eny Supriati
Institut Agama Islam Negeri (IAIN) Ponorogo
Economics, Econometrics & Finance Library & Information Science Social Sciences

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Improving library services through digital-based promotion Eny Supriati; Hari Murbayanto
IJAL (Indonesian Journal of Academic Librarianship) Vol. 6 No. 1 (2022): OCTOBER
Publisher : Asosiasi Perpustakaan Perguruan Tinggi Islam Wilayah Jawa Timur (APPTIS Jatim)

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Abstract

Libraries use learning resources and information providers that have an essential role in increasing their promotion through digital. The IAIN Ponorogo library is one of the libraries that has implemented several digital-based library promotions. This research is to determine how to implement digital-based library promotions and understand the obstacles in carrying out activities through social media. The method uses a qualitative approach with the type of case study. They are collecting data through participatory observation and interviews. The data analysis technique uses Miles and Huberman's interactive design, which includes data reduction, data presentations, and conclusion drawings. The results show that efforts to improve services through digital promotions at the IAIN Ponorogo library have developed quite well. There are several digital-based promotional models, namely: library branding with the CERIA (Intelligent, Effective and Efficient, Friendly, Sincere, and Trustworthy), library copywriting, library websites, library vlogs, and the application of library social media (Instagram, Facebook, WhatsApp (chat only)). The problem is that there are no program designs, individual budgets for promotion development, and professionals in the field of information technology.
Strategi Pengembangan Industri Kreatif Lintas Sektoral di Kabupaten Ponorogo Jawa Timur Abid Rohmanu; Murdianto Murdianto; Jamianto Jamianto; Bagio Prasasti; Cokro Wibowo Sumarsono; Suad Fikriawan; Wahid Hariyanto; Eny Supriati; Tiara Widya Antikasari; Dyah Sri Mintyastuti
CAKRAWALA Vol 16, No 2: Desember 2022
Publisher : Badan Penelitian dan Pengembangan Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v16i2.465

Abstract

Riset ini bertujuan mengetahui bagaimana pengembangan nilai rantai kegiatan produksi, strategi kemitraan, dan prosedur pengembangan industri kreatif kriya kulit lintas sektor di Ponorogo.Metode penelitian menggunakan riset pengembangan yang dilaksanakan di wilayah Ponorogo. Hasil penelitian menunjukkan bahwa pengembangan industri kreatif diawali dari penyediaan bahan baku berkualitas dengan harga kompetitif. Peningkatan mekanisme modern pemotongan hewan, penyamakan modern, pembinaan tenaga profesional melalui pelatihan vokasional dan pengembangan program studi kriya kulit pada Sekolah Menengah Kejuruan. Pengembangan model kemitraan dengan pelibatanfour helix of innovation didasarkan pada kesadaran bersama dan ko-operasi (cooperation). Pengembangan kemitraan industri kreatif dibangun berdasar pada isu dan problem yang berkembang di Ponorogo. Pengembangan manual prosedur meliputi, prosedur penyiapan bahan baku, produksi, dan pemasaran baik yang bersifat online maupun offline.
Co-Authors Abid Rohmanu Bagio Prasasti Cokro Wibowo Sumarsono Dyah Sri Mintyastuti Hari Murbayanto Jamianto Jamianto Murdianto Murdianto Suad Fikriawan Tiara Widya Antikasari Wahid Hariyanto