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All Journal Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Indonesian Journal of Data and Science
Erika Luthfi Afifah
Universitas Amikom Purwokerto
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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BUSINESS DEVELOPMENT THROUGH A BUSINESS MODEL CANVAS APPROACH AT ELFATH MSMES Erika Luthfi Afifah; Ito Setiawan
SIMAK Vol 20 No 02 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v20i02.363

Abstract

Elfath UMKM is one of the UMKM in Purbalingga Regency, Central Java, which is located in Kaligondang Village. This UMKM is engaged in the production of snacks in the form of macaroni cheese. Based on the potential for product sales and also the number of MSMEs engaged in the production sector, the competition between fields is getting tighter. The problem with Elfath's MSMEs is that the business model has not been maximally implemented. So that the Elfath MSME needs to develop an ongoing business model so that later it can compete with other MSMEs. This study aims to identify the business model that is currently running in Elfath MSMEs and to develop a business model for Elfath MSMEs with a Business Model Canvas (BMC) approach and SWOT analysis. By using the BMC method, it can provide greater business opportunities by developing business models, while the SWOT analysis is used to determine the strengths, weaknesses, opportunities, and threats to these SMEs. The results of the study show that the business model currently being run by Elfath SMEs has fulfilled the 9 elements of the Business Model Canvas. Even though it has fulfilled the 9 elements of BMC, Elfath SMEs need to develop the business model by maximizing the strategies contained in the 9 elements of BMC through SWOT analysis.
Design of a Sales Performance System for SMEs based on Business Intelligence and Data Warehouse Dhanar Saputra; Pungkas Subarkah; Erika Luthfi Afifah; Siti Muflikhatun; Nevita Cahaya Ramadani; Melida Ratna Utami; Puteri Johar Aunillah
Indonesian Journal of Data and Science Vol. 3 No. 3 (2022): Indonesian Journal of Data and Science
Publisher : yocto brain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56705/ijodas.v3i3.58

Abstract

The influence of information technology today is powerful. It impacts people's lives because technological changes are running so fast and affect the way of thinking and behaving in competition in the business world and organizations. Small and Medium Enterprises (SMEs) must be able to adapt to this technology to maintain their business. It means that digitizing SMEs means integrating technology into all business activities. In this study, Toko Cerme is the object of research. The Toko Cerme is a SMEs in the form of a minimarket located in Central Java, Indonesia. The Toko Cerme takes advantage of technology to help run business processes so that they can be managed optimally. In running its business, The Toko Cerme is currently using an information system to input product data and transaction activities. The purpose of this research is to propose a Design of a Sales Performance System based on Business Intelligence and a Data Warehouse to support business processes at the Toko Cerme so that it can efficiently process data and information in the future. From the research that the authors conducted, it can be concluded that the results of this study are the creation of a data warehouse and business intelligence design using the nine steps Kimbal method. At the same time, Pentaho Data Integration (PDI) is a tool. The design is used as a reference in producing information relating to sales transactions.
Co-Authors Dhanar Saputra Ito Setiawan Melida Ratna Utami Nevita Cahaya Ramadani Pungkas Subarkah Puteri Johar Aunillah Siti Muflikhatun