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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Cakrawala Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Mutiara Ilmu Akuntansi Jurnal Kendali Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Indo-Fintech Intellectuals: Journal of Economics and Business Basic and Applied Accounting Research Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Islamic Economics and Finance
Imam Baidlowi Baidlowi
Fakultas Ekonomi Universitas Islam Majapahit
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

 1 
Pengaruh Kualitas Pelayanan, Harga Dan Atmosfer Café Terhadap Keputusan Pembelian Pada Nabs Café Pacet – Mojokerto Nickofwan Andysetya Fernanda; Imam Baidlowi; Agoes Hadi Poernomo
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.133

Abstract

In the increasingly more business cafe competition in the era of today, every businessman or businessman in the field of beverages and food must be able to maintain the continuity of the business they run. In order to survive and be successful in the field of food and beverages, an entrepreneur must be able to consider from what makes consumers interested in stopping by the café. This study aims to determine the effect of the quality of service, price and atmosphere of café on purchasing decisions (case studies at Nabs Café in Mojokerto City). This study uses a quantitative method with a sample of 100 respondents with the help of data processing IBM SPSS 26. The results of this study indicate that partially the variable service quality has a positive and significant effect on purchasing decisions, partially the price variable has a positive and significant effect on purchasing decisions, partially the atmospheric café variable has a positive and significant effect on purchasing decisions, simultaneously the effect of service quality, price and atmosphere of the café has a positive and significant effect on purchasing decisions (case studies in NABS Café in Mojokerto City).
Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen Pada UMKM Dapur Keyra Kec. Puri Kab. Mojokerto Muhammad Al Zidane; Imam Baidlowi; Agoes Hadi Purnomo
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.135

Abstract

In Indonesia, more and more individuals are doing business activities. Business is an activity carried out by one individual. Micro, Small and Medium Enterprises (MSMEs) are businesses engaged in trade, which involve entrepreneurial activities. UMKM Kitchen Keyra is one of the businesses engaged in the field of food that is easy to develop, which is located on Jalan Kebonagung Village, Kec. Kab. Castle Mojokerto. The purpose of this study was to determine the effect of product quality on customer satisfaction, to determine the effect of service quality on customer satisfaction, to determine the effect of corporate image on customer satisfaction and to determine the effect of product quality, service quality and corporate image on customer satisfaction. This study uses quantitative methods, with a sample of 100 respondents with the help of IBM SPSS version 25. The results show that product quality variable (X1) partially and significantly influences consumer satisfaction (Y) with t count 7.801 > 1.98498 and a sig value of 0.000 <0.05, service quality (X2) has a partial and significant effect on customer satisfaction (Y) with t count 2.531 > 1.98498 and a sig value of 0.013 <0.05, and corporate image (X3) has a partial and significant effect on consumer satisfaction (Y) with t count 16.567 > 1.98498 and a sig value of 0.000 <0.05, while simultaneously product quality (X1), service quality (X2) and corporate image (X3) have a positive and significant effect on consumer satisfaction ( Y) Keyra Kitchen SMEs with f count 292.834 > 2.70 and a sig value of 0.000 <0.05
Co-Authors Abdul Manaf Dientri Agoes Hadi Poernomo Agoes Hadi Purnomo Arindah Triska Afandi Clarisa Sukmaning Ati Dian Dwi Sahniar Diana Rosa Amanda Dwihandoko, Toto Heru Hari Setiono Hari Setyono Hartono Hartono Jamaluddin Kemal Fauzi Kasnowo Kasnowo M. Bahril Ilmiddaviq Muhammad Al Zidane Muhammad Galang S. Nickofwan Andysetya Fernanda Novi Darmayanti Nur Ainiyah Nurdiana Fitri Isnaini Ratih Kusuma Mawardani Siti Meisaroh Siti Zahrotul Mufidah Tatas Ridho Nugroho Tiragiajeng Fandira Tri Anggun Melen Novari Tri Lestari Tri Retno Hariyati Young Parulian Panggabean