Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal SMART Management Journal
Dela Isnaeni Rachmawati
Institut Bisnis Muhammadiyah Bekasi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN DALAM MENCIPTAKAN LOYALITAS PELANGGAN Dela Isnaeni Rachmawati; Jaenudin Jaenudin
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.506 KB) | DOI: 10.53990/smj.v3i1.201

Abstract

This study aims to determine the effect of price perception, sales promotion, and service quality in creating customer loyalty. This study uses a quantitative approach with descriptive methods, quantitative descriptive is a type of research to analyze data by describing or describing the data that has been collected. The instrument in this study used a questionnaire and the data analysis technique in this study used an instrument test, analysis requirements test, and hypothesis testing, and the method used was the multiple linear analysis methods. The results of this study indicate that: (1) price perception has a positive and significant effect on customer loyalty, (2) price sales promotions have a positive and significant effect on customer loyalty, (3) service quality has a positive and significant effect on customer loyalty, (4) perception price, sales promotion, and service quality together have a positive and significant effect on customer loyalty.
Co-Authors JAENUDIN JAENUDIN